Sunday 21 October 2007

Nationals go for youth vote in ads, but have they done the follow up and is the audience listening?

The Nationals have announced an election ad campaign targeting the Australian youth vote on YouTube. Describing those candidates featured as "young talent".


However on the YouTube YouthVote 2007 webpage today the site was still asking local Nationals candidates to provide campaign video clips.
Among those North Coast Nationals still being asked was, you guessed it, Chris Gulaptis.
One of those Nationals featured in the new campaign advertisements.

While on MySpace a search for Chris Gulaptis on a similar youth page brings up zero.

Word is that like many middleaged people the Nationals candidate for Page is barely computer literate. He is obviously relying on the group video to get his message across.
Nationals candidate for Richmond, Sue Page appears to be more on the ball and Internet savvy.

The group Nationals video is not exactly taking off - with YouTube listing less than two thousand video views.
To view campaign videos:
http://www.youtube.com/thenationals

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