He may not be Australia's head of state or even the head of state's representative, he may not be the commander-in-chief of the defence forces and his job description may be missing from the Australian Constitution.
Nevertheless his is an important position.
However it is not so important that people on the NSW North Coast stifled their laughter when Kevin Rudd admitted quite proudly that "followers' registering on his newly-created Twitter site crashed it with their activity very late on Wednesday night.
He said the crash meant that he had lost all those 600-odd newcomers, but failed to mention that his site had become a focus for protest over the Rudd-Conroy plan to install the Great Firewall of Australia.
Or didn't his staff inform him of the digital 'no clean feed' revolt that was under way?