Thursday 12 February 2009

Do companies really have the corporate will to green their IT?

In Computer World this week:

Should CIOs get ready to add "energy czar" to their list of job roles?

McKinsey & Co., a management think tank, seems to believe as much. In a study presented last year at the Uptime Institute's Green Enterprise Computing Symposium, McKinsey called on companies to move accountability for facilities operations to the CIO and to appoint an internal energy czar to better focus on the true cost of data center ownership, which includes both equipment and facilities expenses------

With no takers willing to publicly sign on to McKinsey's challenge, Computerworld sought out companies -- including Google and Yahoo -- that are leading the charge to take control of data center energy costs. The conclusion: Corporate America is indeed thinking seriously about data center energy costs, but many companies aren't yet ready to commit to changes as sweeping as what McKinsey proposes.

Why does McKinsey advocate such a radical shift in responsibilities? Forrest points out several reasons behind the recommendation. First, data centers are usually the biggest users of energy in a corporation. Second, IT would be charged with developing and implementing the technology -- such as dashboards -- required to measure and monitor energy efficiency anyway.

And third, it's important that companies designate someone who can be held accountable for total data center costs and energy efficiency, he notes. Even in companies that have set up a "green champion," if that person isn't given the power and authority to deliver results, "it makes the job very limited," says Forrest. The company may trumpet a goal of reducing greenhouse gas emissions by 8 percent a year, for example, "but there's no means of tying that to any real executive action."

Microsoft offers free toll to calculate business carbon footprint.

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