Byron Shire Echo finds itself kissed by the pawn fairy?

Smack bang in the middle of a Byron Shire Echo article on 21st April 2009 about an upcoming event involving school children came this little line.

I'm still wondering what it's all about.
What one earth is mention of an American site like this doing on a free online newspaper?
Will the Byron Shire Echo be the first NSW North Coast newspaper to make it onto Conroy's URL blacklist? {smiling evilly}

Update:
The Byron Shire Echo's woes continue.
I'm told that visitors to its website on 6 May 2009 found that they had been diverted to yet another p#rn site and a video involving a group grope.