Thursday, 18 June 2009
The American Institute for Energy Research has created an off-shoot, the erroneously named Energy Freedom Center.
Reportedly partly funded by Exxon-Mobile, with the help of former US Republican senator George Allen it launched the new entity in early June 2009 and, is busy attempting to dismantle any concerted effort to have the US Congress seriously consider a national scheme to address the causes and effects of climate change.
Meanwhile R&R Partners - Advertising continues to push the interests of the coal industry.
To demonstrate just how far 'dirty' energy will go to maintain the status quo here is an excerpt from the R&R brag sheet:
To develop a new issue-advocacy and message branding campaign focused on changing public perceptions and influencing congressional action. Included in this effort was a well-funded advertising and earned media strategy designed to position ACCCE as a responsible, positive player in seeking workable solutions to the climate-change challenge facing our nation and in developing a diversified energy policy that includes coal as a critical component.
R&R and ACCCE created a fully integrated marketing, branding and issue-advocacy campaign to educate our audiences on the importance of coal in their daily lives. Our strategy was to convince our audiences that through the use of modern technology, coal is cleaner than ever and getting cleaner still, and present coal as a vital component in our march toward energy independence.
The ACCCE campaign focused primarily around a fully integrated marketing approach that used the presidential campaign as a platform for our messaging, resulting in highly visible and well-publicized campaign tactics throughout the year. Outreach consisted of grassroots, earned media, paid media and advocacy tactics that created a "surround-sound" effect targeting each of our audiences through all mediums and communications. Grassroots efforts included street teams, walking billboards, mobile billboards and recruitment and mobilization of an ACCCE Army (supporters of ACCCE and its mission) at presidential primaries, debates, conventions and other key campaign events. Earned media efforts included maintaining ongoing media relations and generating consistent press coverage of ACCCE-related issues and successes. A national television campaign focusing on the ACCCE core-message strategy – along with state and issue-specific campaigns that included news and magazine print, outdoor billboards, and radio and online components – comprised the paid media efforts that supported the overall campaign strategy.
Coal is now an active voice in the ongoing energy policy debate and is seen as one of our country's chief sources of energy – both now and in the future.
A recent ACCCE poll conducted in October 2008 showed that nearly 70 percent of opinion elites believe that coal is a fuel for America's energy future. This number compares with just 52 percent expressing the same opinion in May 2008. Furthermore, 47 percent of opinion elites believe the successful development of clean-coal technology will promote energy security by allowing the use of American coal, while at the same time reducing emissions. Additionally, 46 percent feel that developments in clean-coal technology will drive down the cost of electricity.
In addition, our subsequent advocacy efforts inside the Beltway have led to the acceptance and support of coal by both political parties, along with President Barack Obama, as an essential component of the energy discussion that will continue during this administration.
All in all this scenario makes Australia's Bolt, Blair, Marohasy, Plimer and Carter look rather like a disorganised rabble.
One has to wonder how effective the Obama Administration's release of the Global Climate Change Impacts Across America report this week will be in countering the push by polluting industries to maintain what they see as a right to continue producing high greenhouse gas levels.
20 page overview of this report here, US regional fact sheets here and full report here.