Saturday, 21 November 2009

How to get Google's attention

Simply mentioning the name Geoffrey Edelsten is a sure way to have Google notice you.

Today's Sydney Morning Herald features a front page yarn about Edelsten with a pic of his bride-to-be, Brynne Gordon, giving him a pash on the cheek.

The Herald's page 2 has a pic of Edelsten and Gordon at the Brownlow Medal. The less said about that pic, the better.

So, how and why does Google get into the Edelsten picture?

Edelsten, who has a hate-hate relationship with most journos and a track record of going to the Press Council, pays Google to alert him when his name appears. Well, that's what the SMH says today.

Edelsten is behind the website which appeared this week. The site is registered to Lonnex Pty Ltd (ABN 12097786751).

sole director of Lonnex is Geoffrey Walter Edelsten but, as the Herald Sun reports, Edelsten denied he had set the site up."I know the person who did set it up, but I haven't seen it myself," he said vaguely. He said he was flying a helicopter and couldn't talk.

Edelsten's PR team produced Edelsten's very flashy website

But, why is Edelsten paying Google? Edelsten could save himself a few bucks by setting up some free Google Alerts

Credits: SMH and HS

No comments: