Sunday, 21 March 2010

Greenpeace & Rest of the World v Nestlé & Others

Greenpeace advertisement from Holland

From the Greenpeace website:

What can we say? You all rock! You've taken our Kit Kat campaign and made it your own and we just have to stand back in awe of it all. We'll keep this blog post updated with all the latest creative Kit Kat campaign tactics provided by you - the online community who has taken our video and our campaign message and really run with it!
Views on all the versions of our 'Have a break?' video (some uploaded by us - some uploaded by you) are now 281.085 and rising!
Nestle suffering social media rampage as company stocks falls

An example of what's happening now on the Nestlé Facebook page:

Mark Wood Dear Nestle, not a greenie, but your business isn't worth the damage palm oil does. Please discontinue using palm oil in all your products, not just Kit Kats. It's not even a high grade ingredient. You're one of the world's largest companies, perhaps it's time to become one of the most responsible?

Next time you reach for a chocolate, lolly, biscuit, cake, icecream or frozen dessert on the supermarket shelf - ask yourself if it is really worth all that environmental destruction.

Greenpeace's Caught Red Handed PDF file.
Nestlé Australia official response and a news report on the company's 'unofficial' response.

Orangutan baby photograph from Google Images

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