I suppose it had to happen. The medical profession and drug companies big and small have been redefining the human condition as dysfunctional and in need of pharmaceutical intervention for so long that any significant change in our social culture is bound to become the subject of scrutiny.
This week it was reported that:
According to the Cenovis Chill Pill Survey, 63 per cent of respondents feel social media is contributing to stress levels.
About a third (37 per cent) of these people feel under pressure to be in constant contact, and 35 per cent say there is an expectation to respond quickly to messages.
Thirteen per cent of stressed users say they feel pressure to be witty in writing status updates on Facebook.
Presumably Sanofi-aventis which owns the Cenovis brand is wanting to explore increasing its market share in relation to an allegedly stress-reducing substance which seems to be aimed at the younger end of the consumer spectrum.
What better way than by co-opting the media into doing a bit of free advertising for a small survey?