A Yamba resident contributed a tear jerking yarn to the latest edition of the NRMA's Open Road about her new puppy escaping from her yard. But, thanks to her NRMA Pet Plus policy, the story had a happy ending and she was reunited with her puppy.
It was a great yarn, but there was just one small problem with it. The contributor also happens to be a part owner of the local NRMA business.
So, the question must be asked: why didn't the NRMA observe its duty of disclosure and tell its readers the full story about the contributor having a significant financial interest in the story and the NRMA?
Earlier this year the local newspaper in the Clarence Valley, The Daily Examiner, ran an article about the Yamba NRMA relocating to a new office. The article stated (in part):
Proprietors (names deleted) operate the Yamba NRMA office.
The move next door comes after more than a decade at the old site and proprietor (name deleted) said she was looking forward to welcoming customers to the new location.
"From our new office we'll continue providing the local community with all their NRMA insurance and roadside assistance needs," (name deleted) said.
"Customers can expect to see the familiar, friendly faces in the new office and we're celebrating the move by running a competition."
Sources: Open Road, July/August 2012 and The Daily Examiner, 3/4/12