Sunday, 31 August 2014

Is fast food giant McDonald's finally paying the price for its arrogance?

There were probably many Yamba residents muttering “I told you so” under their breaths after reading this in The Sydney Morning Herald on 10 August 2014:

Sales at McDonald's have recorded their worst results in over 10 years.
Global sales at the fast food giant dropped 2.5 per cent in June and July.
Not since March 2003, when global sales plunged 3.7 per cent in consecutive months, has the world's biggest restaurant chain suffered such losses.
Australia is part of McDonald's Asia Pacific Middle East and Africa operation, which was the worst performing sector in the second quarter of 2014. Its sales declined 7.3 per cent.  
After similarly disappointing first quarter results, Australia was singled out as a poor performing market in April…..

One aspect of the Australian psyche the multinational fast food chain, McDonald’s, never grasped – if you force yourselves on our communities we tend not to buy your product.

In particular I suspect that the amount of national publicity the Telcoma protestors managed to garner is beginning to impact on many household fast food choices around the country.

Which makes one wonder if the fast food giant’s McDelivery trial will also fall flat on its face in Australia.


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