Yamba, situated where the Clarence River meets the sea, received some well deserved media attention this week.
It is now a year round go to destination which helps produce tourism statistics like this for the NSW North Coast:
NSW destination preference: regional and Sydney, 2015 vs 2016
Source: Roy Morgan Single Source (Australia), April 2014-March 2015 (n=15,913) and April 2015-March 2016 (n=15,074). Base: Australians 14+
Travellers who’d like to holiday on the NSW North Coast are also a high-value group (27.9% of them spent $200+ per night on their last holiday); just ahead of those with a preference for Sydney Surrounds – North (27.2%). The Murray Riverina (23.3%) is the least likely of the new Destination Networks to be on the radar of big-spending holiday-goers. [Roy Morgan Research, July 2016, Destination NSW: A Regional Perspective]