Taking the p*ss out of the IOC, Beijing's running man and that 'sacred' flame

Just when you think that the world has decided that everything worthwhile comes from elite sports, an Aussie comes along to tilt at the tall poppies of the International Olympic Committee.

Toohey's has an online ad campaign For the Love of Beer which pokes fun at the Olympic torch relay using a little sketch of a running man.

Flashplayer link here.

Logo found at Media Channel