Food Fail: Westfarmers' Dr. Every & friends build a hollow woodpile

Coles is a national full service supermarket retailer operating 749 supermarkets (including a number of Bi-Lo branded stores) throughout Australia. Coles has a rich history in Australia, with the first Coles Variety store opening in Melbourne in 1914. Today, Coles aims to give the people of Australia a shop they trust, delivering quality, value and service...

If there’s one thing that low income households (including the working poor, pensioners, unemployed, students) rely on it is the staff of life – the humble loaf of bread.

Ever since Coles introduced its own baked goods into the Yamba store, this can be the weekly lottery result for those customers who purchase allegedly freshly baked in-store bread:

Two slices from a Coles loaf in which approx. one quarter of the slices had hollow middles, July 2013