On 9 October 2018 Essential Research released the results of survey questions concerning trust in the media.
Once again public broadcasters, ABC and SBS, were the clear winners across all categories in which they were listed.
Q. How much trust do you have in
what you read or hear in the following media?
Total
a lot /some
trust
|
A
lot of trust
|
Some
trust
|
Not
much trust
|
No
trust at all
|
Don’t
know
|
Don’t
use
|
%
change
|
Total
a lot /some
Oct
17
|
|||
ABC TV news and current affairs
|
62%
|
19%
|
43%
|
14%
|
9%
|
5%
|
10%
|
-1
|
63%
|
||
SBS TV news and current affairs
|
61%
|
18%
|
43%
|
14%
|
6%
|
5%
|
15%
|
–
|
61%
|
||
ABC radio news and current affairs
|
57%
|
17%
|
40%
|
17%
|
8%
|
4%
|
14%
|
-1
|
58%
|
||
Commercial TV news and current affairs
|
48%
|
8%
|
40%
|
29%
|
12%
|
5%
|
7%
|
+3
|
45%
|
||
News and opinion in local newspapers
|
47%
|
6%
|
41%
|
27%
|
9%
|
4%
|
13%
|
+3
|
44%
|
||
ABC radio talkback programs
|
44%
|
8%
|
36%
|
22%
|
10%
|
5%
|
20%
|
–
|
44%
|
||
News and opinion in daily newspapers
|
44%
|
6%
|
38%
|
28%
|
10%
|
5%
|
12%
|
+2
|
42%
|
||
Commercial radio news and current affairs
|
44%
|
5%
|
39%
|
28%
|
11%
|
5%
|
13%
|
+3
|
41%
|
||
News and opinion websites
|
39%
|
4%
|
35%
|
32%
|
11%
|
5%
|
13%
|
-1
|
40%
|
||
Commercial radio talkback programs
|
35%
|
4%
|
31%
|
29%
|
14%
|
5%
|
18%
|
–
|
35%
|
||
Internet blogs
|
17%
|
2%
|
15%
|
34%
|
22%
|
6%
|
20%
|
-3
|
20%
|
Overall, there has been little change in trust in
media since this question was asked 12 months ago.
The most trusted media were ABC TV news and current
affairs (62% a lot/some trust), SBS TV news and current affairs (61%) and ABC
radio news and current affairs (57%).
The least trusted were internet blogs (17%) and
commercial radio talkback programs (35%).
Q. How much trust do you have in what
you read in the following newspapers and news websites?
Total
a lot /some
trust
|
A
lot of trust
|
Some
trust
|
Not
much trust
|
No
trust at all
|
Don’t
know
|
||
ABC news websites
|
69%
|
21%
|
48%
|
16%
|
9%
|
6%
|
|
The Australian
|
59%
|
12%
|
47%
|
22%
|
11%
|
9%
|
|
The Guardian Australia website
|
55%
|
10%
|
45%
|
23%
|
11%
|
12%
|
|
News.com.au
|
55%
|
10%
|
45%
|
27%
|
12%
|
7%
|
|
Sydney Morning Herald
|
54%
|
13%
|
41%
|
25%
|
11%
|
10%
|
|
The Age
|
53%
|
9%
|
44%
|
24%
|
13%
|
11%
|
|
Nine.com.au
|
53%
|
8%
|
45%
|
27%
|
13%
|
6%
|
|
The Telegraph
|
49%
|
10%
|
39%
|
26%
|
14%
|
11%
|
|
Herald Sun
|
46%
|
8%
|
38%
|
27%
|
15%
|
11%
|
|
Yahoo 7 News website
|
45%
|
6%
|
39%
|
29%
|
16%
|
9%
|
|
Courier Mail
|
44%
|
6%
|
38%
|
30%
|
15%
|
13%
|
|
Daily Mail website
|
39%
|
6%
|
33%
|
31%
|
21%
|
10%
|
* Note : Percentages based only on
respondents who had read/used each newspaper/website
Overall, among those who have read or used them,
the most trusted news sources were the ABC news websites (69%), The Australian
(59%), The Guardian Australia (55%) and news.com.au (55%).
The least trusted were The Daily Mail (39%) and The
Courier Mail (44%).
Q. Overall, do you think the news
reporting and comment on the ABC is independent and unbiased?
Total
|
Vote
Labor
|
Vote
Lib/Nat
|
Vote
Greens
|
Vote
other
|
||
Yes
|
40%
|
50%
|
40%
|
52%
|
28%
|
|
No
|
34%
|
24%
|
43%
|
23%
|
50%
|
|
Don’t know
|
26%
|
25%
|
17%
|
25%
|
22%
|
40% think that the news reporting and comment on
the ABC is independent and unbiased and 34% think it isn’t.
Those most likely to think the ABC is not
independent and unbiased were LNP voters (43%), other party voters (50%) and
aged 55+ (40%).
As for the general public's attitude to the recent attacks on ABC independence - 36% of survey respondents thought that the Government has too much influence over the ABC, 16% think they have
not enough influence, 17% think they have about the right level of influence
and 31& did not know.
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