Technorati has published a State of the Blogosphere 2008 which reports that it has indexed 133 million blogs since 2002 and tracked blogs in 81 languages in June 2008, and bloggers responded to our survey from 66 countries across six continents.
This was a survey from a random sample from more than 1.2 million bloggers who have registered with Technorati.
Here are some of the results of this survey.
Demographics | U.S. Bloggers (N=550) | European Bloggers (N=350) | Asian Bloggers (N=173) |
Male | 57% | 73% | 73% |
Age | |||
18-34 years old | 42% | 48% | 73% |
35+ | 58% | 52% | 27% |
Single | 26% | 31% | 57% |
Employed full-time | 56% | 53% | 45% |
Household income >$75,000 | 51% | 34% | 9% |
College graduate | 74% | 67% | 69% |
Average blogging tenure (months) | 35 | 33 | 30 |
Median Annual Investment | $80 | $15 | $30 |
Median Annual Revenue | $200 | $200 | $120 |
% Blogs with advertising | 52% | 50% | 60% |
Average Monthly Unique Visitors | 18,000 | 24,000 | 26,000 |
Methodology data found here.
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