So how is News Corp faring in the NSW Northern Rivers region?

The total resident population of the NSW Northern Rivers region is est. 302,649 people.

News Corp dominates print media in the region and, given that this multinational is losing cross-platform readership in Australia, here are the Northern Rivers region numbers News Corp admits to in July 2019.

TOTAL NEWS CORP MONTHLY AUDIENCE REACH

The Northern Star (Lismore) – newspaper printed Monday to Sauturday – No print reach published, 178.6k digital & 140.4k mobile monthly reach self-reported. Average print readership per issue likely to be around 28,000.

The Daily Examiner (Grafton) – newspaper printed Monday to Saturday – No print reach published, 42.6k digital & 32.5k mobile monthly reach self-reported. Average print readership per issue likely to be less than 10,000.

The Lismore Echo – free weekly community newspaper home delivered – 45,000 monthly reach self-reported.

Ballina Shire Advocate – free weekly community newspaper home delivered – 27,000 monthly reach self-reported.

Richmond River Express-Examiner (Casino region) – weekly community newspaper – 20,000 monthly reach self-reported.

Coastal Views (Lower Clarence Valley) – free weekly community newspaper home deivered – 16,000 monthly reach self-reported.

By contrast non-News Corp news outlets, the free weekly community newspapers the Byron Shire Echo and Clarence Valley Independent self-report a reach of 53,000 & 13,500 per print issue respectively, with the Byron Shire Echo having a self-reported 128.6k monthly digital reach as part of the Echo NetDaily regional news website.