Australian Newspaper Cross-Platform Audience Numbers for the 12 months to December 2019 are not good news for News Corp

This Roy Morgan survey of Cross-Platform Audiences covers the number of Australians who have read or accessed individual newspaper content via print, web or app from December 2018 to December 2019.

Print is calculated as net readership in an average 7 days and digital as net website visitation and app usage in an average 7 days. 

Of the 14 prominent mastheads in this cross-platform survey all had experienced readership decline in the 12 months to December 2019, with the exception of the Financial Review (up 14.1%), The Sydney Morning Herald (up 4.1%) and The Age (up 1.2%).

The worst decline in audience numbers occured in the News Corp mastheads.

Percentage Change In Cross-Platform Audience

Adelaide Advertiser  -4.4%
Canberra Times  -14.1% 
Courier-Mail  -1.4% 
Daily Telegraph  -15.5% 
Financial Review  14.1% 
Herald Sun  -7.7% 
Mercury  -3.5% 
Newcastle Herald  -5.3% 
Sunday Times  -4.0% 
Sydney Morning Herald  4.1% 
The Age  1.2% 
The Australian  -4.3%
The Saturday Paper  -7.6% 
West Australian  -6.6%

In the period December 2018 to December 2019 the print versions of all 14 mastheads experienced a degree of readership decline.

News Corp has reported a decline in global revenue and profits in the last quarter ending 31 December 2019, with revenue falling by 5.6% to $2.8 billion. 

According to Mumbrella, advertising revenue was down 5% across the business, with News Corp putting the blame largely on a “weakness in the print advertising market, primarily in Australia”.