Wednesday, 7 August 2013

The quiet desperation that is McDonalds Australia

In 2010  thanks to a blindly pro-multinational and Grafton-centric Clarence Valley Council, the little coastal town of Yamba had an ugly prefab, generic designed and unwanted McDonalds fast food outlet foist upon it.

The only thing that this multinational appears to have brought to the town is a level of litter in Treelands Drive and environs that it never had before.

So it was with quiet satisfaction that I read this in Lifehacker at the end of July 2013:

When we heard about McDonald’s Free Breakfast Deal promotion, we were expecting long queues and a lengthy wait. However, you should be served pretty quickly if our local outlet is anything to go by…
Over the next month, McDonald’s Australia is offering free breakfast items each Monday morning, beginning with today’s free Bacon McMuffin. There’s no catch or additional purchase requirements (although there is a limit of 1000 freebies per store and only one item per customer).
The above photo is what the line looked like at McDonald’s Circular Quay restaurant at approximately 8am. As you can see, demand for the free breakfast isn’t particularly overwhelming…..

It would appear that in 2012-2013 McDonalds’ Yamba store is not alone in failing to draw in customers and now this multinational is reduced to giving away its product.

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