Wednesday, 17 March 2010

Blogosphere's veracity is on the nose with Australian internet users?

It hurts to have to admit it, but if the team at Essential Media Communications are correct then Australian internet users are generally more likely to trust the word of shock jock Alan Jones on air than believe what bloggers opine online.

Click on image to enlarge

ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).

Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.

And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them).

[Essential Report weekly online survey 10-14 March 2010]

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