Tuesday, 7 January 2014

It didn't take long for advertorials to rear their ugly heads in The Daily Examiner again

A local resident complained to me about what he described as a return to "the Chapman ways" with The Daily Examiner indulging select businesses with free advertorials.

Chapman being an editor who briefly graced Grafton with his presence and left once he realised that the social temperature was dropping in his vicinity.

There are no two ways about this print and online article in The Daily Examiner on 31 December 2013 - it is an advertorial pure and simple masquerading as local news on Page Three:

Just as the online real estate advertisement in the same issue also attempted to pass itself off as news.

Not that there are likely to be too many letters to the editor or online comments on the subject which see the light of day, as APN News & Media has recently issued a blanket warning that any criticisms of its journalistic efforts must be written in the mildest of terms or they won't be published or posted.

Apparently, when faced with paying for a print newspaper containing faux news APN would like its readers to be "positive". Oh dear........

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