Tuesday, 18 February 2014

News, opinion or advertisement?

I wonder if the businesses involved in this type of advertising fudge realise the badwill they create in the hearts of quite a few newspaper readers?

Dressing the family up in white won't undo any negative opinions formed.

Snapshot from Page 7 of The Daily Examiner, 12 February 2014

Click on image to enlarge


The identical advertorial and photograph was published in a rival newspaper, The Clarence Valley Review, on the same day - again it was being passed off as a news article on Page 6.

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