Australia Take A Bow: SPC baked beans 'n' spaghetti for hungry little human bea-ns will live on

Emma Watkins        ✔ @Emma_Wiggle

Gucci & I are supporting SPC! Buy SPC, &

#SPCsunday @TheWiggles @Anthony_Wiggle 

@Lachy_Wiggle @Simon_Wiggle

9:53 AM - 9 Feb 2014

Joyously supporting Australian farmers and cannery workers.........

Stock and Land 10 February 2014:

CAN-OPENERS clinked into action en masse over the weekend as Australians voted with their feet in support of struggling food processor SPC Ardmona.

'SPC Sunday' echoed throughout the twittersphere and into the Nation's zeitgeist thanks to a conscientious Newcastle consumer Linda Drummond, who tweeted the idea of SPC Sunday to a friend on Thursday night.

The idea quickly snowballed on social media and was trending on Twitter in Melbourne by Friday afternoon.

According to SPCA, sales of their signature products skyrocketed by 50 per cent in major supermarkets over the past week; however the significance of the campaign has not yet been measured.

Photos of Victorian premier Denis Napthine, SPCA Managing Director Peter Kelly and Shepparton mayor Jenny Houlihan were among those posted on social media eating SPC products in support of the company.

"The Shepparton community and our workers have been overwhelmed by this amazing support and have expressed their heartfelt thanks to everyone who has been involved," Mr Kelly said.

"It means a lot to everyone at SPC who are all working so hard to turn things around."....

There are over 7 million households across Australia. If every household brought just one SPC Ardmona product per fortnight - that's more than 182 million product sales to boost the Shepparton cannery’s bottom line annually.

Yesterday the Victorian Government took note of this Aussie social media groundswell and dug deep to come up with a $22 million co-investment grant for SPC Ardmona.*

Well done everyone. Go out this weekend and buy more SPC fruit, beans and sauces to celebrate!

* As for Prime Minister Abbott saying that the news that SPC Ardmona has been rescued by a $22m injection from the Victorian state government proves it did not need a handout from the commonwealth - it proves nothing of the sort. What the renewed commitment of the board of Coca Cola Amatil to Shepparton and the Goulburn Valley proves is that the company responded positively to community support and determined to soldier on.