Showing posts with label electioneering. Show all posts
Showing posts with label electioneering. Show all posts

Friday, 9 November 2018

A salutary lesson for business concerning the dangers of participating in an interim prime minister’s frenetic electioneering…….

Virgin Australia learning the hard way that drinking the Kool-Aid offered by Scott Morrison on the federal election campaign trail is not a wise decision,,,,,,,,,

Sunday Telegraph, 4 November 2018, p.4:

Australia’s heroes — Defence Force veterans who have selflessly served the nation — will board aircraft first and be formally acknowledged before take-off in a bid to further entrench national respect.

The Digger dedication plan will take place on all Virgin Australia flights and will be announced today by Prime Minister Scott Morrison.

Taking Mr Morrison’s plan to provide veterans with a US-style military card that gives discounts on petrol, food and even weddings a step further, Virgin Australia will honour former servicemen and women with a priority boarding process, and alert passengers via a public announcement that heroes are on board.

Both announcements come as The Sunday Telegraph, News Corp Australia, Foxtel and HarperCollins launched a joint #thanksforserving campaign to encourage the community to honour those who served.

Mr Morrison said Virgin chief executive officer John Borghetti understood why Australians were so proud of ex-military personnel.

“We acknowledge the important contribution veterans have made to keeping our country safe and the role they play in our community,’’ Mr Borghetti said. “Once the veterans have their cards and lapel pins, they will simply need to present them during the boarding process.” It will be rolled out when the ­system of new cards — or digital ID — starts early next year.

Mr Morrison said the idea got a “thumbs up” from him.....

AAP Bulletin Wire, 5 November 2018:

The Australia Defence Association says veterans would prefer Virgin reinstate discount airfares for ex-service men and women to tokenistic public thanks.

A leading veterans' group says Virgin's plans to offer ex-service men and women priority boarding and in-flight thanks "smacks of tokenism".

The US-style idea has also been derided by One Nation leader Pauline Hanson, who described it as an "embarrassing" marketing ploy.

Neil James from the Australia Defence Association said practical action would be much more welcome than "tokenistic" public thanks.

"If you really wanted to thank veterans you'd reinstate the service discount abolished in the early 1980s," he told AAP.

"Some veterans would be embarrassed by this - in fact, many would be - and some of them with psychological conditions, you actually risk making their problem worse."

Mr James said the airline's idea was a symptom of a deeper problem.

"That is there are so few Australians now with any understanding of military service and war," he said.

Virgin Australia, Twitter, 5 November 2018:

We are very mindful of the response that our announcement about recognising people who have served in defence has had today. It was a gesture genuinely done to pay respects to those who have served our country. 1/3

Over the coming months, we will consult with community groups and our own team members who have served in defence to determine the best way forward. 2/3

If this process determines that public acknowledgement of their service through optional priority boarding or any announcement is not appropriate, then we will certainly be respectful of that. 3/3