When cruising cyberspace it's obvious that there's a great deal of repetitive comment out there perpetrated by lazy mainstream media and the blogosphere - everyone wants to get in on the act when it comes to teh topix o teh dae but few are prepared to do any hard graft required to come up with an original angle.
Media releases are not looked at with a critical eye on source, content or motive, but are simply churned back out through the giant sausage machine which is online publication. {yes, I admit that's not exactly an original observation either!}
Here's a light-hearted look at that echo chamber section of the Internetz:
Monsanto's statements are part of a 21-page paper titled "Observations on Competition in the U.S. Seed Industry." In it, the company argues
That opening turned up seven times in Google's search engine results on the 9th January.
He says the state laws have robbed farmers across Australia
Thirty-six instances of this sentence beginning were found in indexed mentions of one farmer when I went a-Googling his name.
big words
This two word language summary featured in over 1,000 online discussions of Australian Prime Minister Kevin Rudd.
silvertail
The particular descriptor used on more than 3,000 occasions when talking about former Liberal Party leader Malcolm Turnbull.
Paris Hilton scandal
This topic was an obvious favourite for in excess of 16,000 journalists, bloggers and YouTube video makers.
world government
A phrase which almost takes the cake when used over 300,000 times in discussions concerning a global response to climate change.
Barack Obama the antichrist
This characterisation turns up more than 700,000 times on Google when people are expressing views on the U.S. president.
I Can Has Cheezburger
Mention of this funny interactive website occurred in Google's index at least 7,670,000 times last time I typed the site name - which probably goes to prove that Internet users are a lot saner than our habit of parroting the latest gossip or rumour (without bothering to fact check) might otherwise lead sensible people to believe.