Many Australian journalists appear to think their work is below par

The recently released LIFE IN THE CLICKSTREAM: THE FUTURE OF JOURNALISM (December 2010) makes some interesting observations concerning mainstream media.

Including this chart based on an Essential Media survey question asked of the profession: How do you rate the quality of Australian journalism compared with 5 years ago?

An assessment from within the profession which is harsher than that of readers when asked a similar question about news journalism:

Asked whether the quality of news journalism had improved or deteriorated over the past five years, 30 per cent of people said they thought it was better or much better, while 33 per cent thought it was worse or much worse.

Unsurprisingly Life in the Clickstream additionally observes that readers remain unwillingly to pay for news online and notes a disparity in how journalists and readers view the same profession:

Not surprisingly, journalists overwhelmingly believe that what they are doing provides a public good and that without their work, society would be worse off. Our survey of journalists found that 93 per cent agreed with that statement, 66 per cent of them strongly.
But when we asked the same question in a survey of the general public about their attitudes to journalism and their news consumption habits, only 63 per cent agreed, only 16 per cent saying they “strongly agree”. Some 8 per cent either “disagree” or “strongly disagree”.

The report also helps explains why APN newspapers on the NSW North Coast sometimes publish shocking bloopers when reporting on local identities and well-known Northern Rivers families:

Similarly, APN formed a centralised subbing unit known as Centro in late 2008, with subbing of their 14 daily papers in NSW and Queensland being centralised on the Sunshine Coast….

Local sub-editing based on local knowledge is apparently a thing of the past for this newspaper group.

* Media Alliance commissioned Essential Media to conduct two surveys. One was a public poll of attitudes towards journalism in Australia and examined how and why people access news, their levels of trust in various platforms and their willingness to pay for news content online.
The other survey was of journalist members of the Media Alliance and asked about working conditions, pay, levels of training and morale.
[LIFE IN THE CLICKSTREAM: THE FUTURE OF JOURNALISM,Introduction,p4]