Excerpt from AUSTRALIAN NEWSPAPER HISTORY GROUP, NEWSLETTER No. 95, December 2017:
The Australian Financial Review’s weekday edition increased its print readership by 14.9 per cent to 347,000 people during the 12 months ending in August. The AFR Weekend rose 4.8 per cent to 130,000 people. The weekday Australian increased its print readers by 5.6 per cent in the past 12 months. The paper’s weekday audience rose 26,000 to 494,000, while the Weekend Australian was up 2.8 per cent to 590,000 for the 12 months ending in August, according to the Enhanced Media Metrics Australia statistics.
The Sydney Morning Herald fell 3.5 per cent to 640,000 people Monday to Friday, while its Saturday edition was down 8.4 per cent to 655,000. In Melbourne, weekday print readership of News Corp’s Herald Sun fell 5.1 per cent to 1.190 million, while the paper’s Saturday edition dropped 7.3 per cent to 974,000 readers. The Age fell 8.7 per cent to 549,000 readers, with the Saturday edition down 11.4 per cent to 522,000.
The Australian’s total combined audience across print and digital platforms was 3.159 million, down 4.1 per cent on the year. Sydney’s Daily Telegraph was the best performing of the state-based News Corp papers, with its Monday-to-Friday edition up 1 per cent to 1.003 million readers; its Saturday edition rose 4.7 per cent to 798,000 readers. The Sunday Telegraph print readership fell 5 per cent to 1.027 million readers.
Emma found 13.1 million Australians — 70 per cent of the population — read news media electronically on smartphones, tablets, mobiles or computers. Across all platforms, including print, news media was read by 16.7 million people, 90 per cent of the population.
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