Every year the Brand Institute releases its National Reputation Health Report which is a quantitative study of Australia’s 100 most recognisable companies, devised to measure the reputation of leading brands and companies with a presence in Australia.
The 2019 report is based on a survey of 2,000 respondents who views on brand image, operations, products and services, social responsibility, innovation, communication, financial performance and customer values are sought.
These are the overall brand rankings for 2019:
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| 100 reputations in order of level of community respect, 9News, 5 December 2019 |
Top 10 Most Respected Company Reputations in Australia 2019
1. Google - technology
2. Bunnings - retail
3. Samsung - technology
4. Apple - technology
5. Qantas - airlines
6. Woolworths - grocery/supermarket
7. Microsoft - technology
8. Toyota - automative
9. Office Works - retail
10. RSPCA - charity/non-profit
Top 10 Least Respected Company Reputations in Australia 2019
1. Centrelink - services (at -29 this brand also comes third last when assessed for social responsibility & at -26 is considered the poorest run corporation)
2. Adani - natural resources
3. Tiger Airways - airlines
4. Monsanto - other
5. Malaysia Airways - airlines
6. Exxon - natural resources
7. EA Games - retail
8. dodo - telecommunications
9. Zara - retail
10. NBN - telecommunications
It is worth noting that media giant News Corp was the 15th least respected brand name in Australia
According to 9News, 5 December 2019:
In
the battle of the retail giants, Woolworths in 6th beat Coles in 11th
spot while Kmart came in at 19th ahead of Aldi in 20th......
Bendigo
Bank took out 55th place before the big four was lead by Westpac in
56th, CBA 61st, ANZ 70th and NAB 73rd.
IGA
was the only bank to place in the top half of the list, coming in
44th position.
But it was Centrelink who came in dead last position after a damaging year of revelations about its disastrous debt recovery program, known as robodebt.
But it was Centrelink who came in dead last position after a damaging year of revelations about its disastrous debt recovery program, known as robodebt.
