Yamba say a big hello to Ronald McDonald!

News of the face-off between that small NSW coastal town Yamba and McDonald's Australia appears to have spread to Illinois.
McDonald's Corporation in Chicago is also turning up on Internet traffic meters Googling yamba mcdonalds for information.

McDonald's at Ballina finds itself with negative reviews

Menu Mates is a website which assists in the search for somewhere to eat and allows its readers to review restaurants of their choice.

McDonald's at Ballina is not faring well now that Yamba residents have found the site:

Posted by Yamba-ite on 24/04/2010
No to McDonald's in Yamba!
McDonald's Australia, the Westlawn Group and Scott Campbell all want a McDonald's store in Yamba. The Yamba community says NO to that. Tell Scott so at: scampbell@licensee.mcdonalds.com.au

Posted by YambaProud on 15/04/2010
No thanks!

Mr Scott Campbell, please do not open a McDonalds restaurant in Yamba, our community does not want it.

McDonald's Corporation: In Litter We Trust

Images of McDonald's litter from around the world including Australia

Despite numerous media releases promising a responsible approach to the waste it produces McDonald's Corporation fast food outlets around the world manage to produce large amounts of branded litter in and around the building.

Local government sometimes tries to curb the litter-making machine by insisting that McDonald's undertake daily 'litter patrols' as one condition of a development consent.

However, this and other measure do not appear to be very effective if this article in the U.K. Daily Echo on 23 April 2010 is any indication:

IT was a mountain of rubbish that had left him McFurious.
The growing mound of burger wrappers along Dave Elgram’s street had not been cleared for so long that he decided to take matters into his own hands.
Armed with a litter-picker the dad of three collected a bin liner full of McDonalds rubbish and tipped it on over the restaurant floor in front of shocked staff.
Now the 44-year-old is vowing to return to the store in Burgess Road every Monday with a fresh bag of rubbish until staff clean up his street.

Likewise, the fact that one NSW councillor could collect a backpack of McDonald's rubbish to show his fellow Wollondilly Shire councillors just last year is hardly reassuring:

``I went to four different McDonald's outlets the other night and was horrified by the rubbish thrown everywhere,'' he said. ``I know it's not McDonald's fault, it's the people who dumped it there but we live in a catchment area and I don't want to see this rubbish in our drinking water.''

In 2008 Choice magazine reported:

Branded litter, such as packaging from McDonald's, Coca-Cola, Cadbury and other retailers, accounts for 24% of the overall waste stream, with highways a major dumping ground, according to an Australia-wide study by Keep Australia Beautiful. The study, released in late September, also reveals that the two biggest culprits are Coca-Cola and McDonald's, which contribute close to 10% each of the branded litter.

These national figures broke down to 14.7% of all branded litter in NSW being McDonald's litter, which was the highest percentage for any branded fast food, drink, or confectionery/snack food items in that state at the time.

In 2010 a two-day litter survey of ten British cities found that McDonald's litter made up 29 percent of all gutter share.

In Litter We Trust could almost be this foreign multinational's official corporate legend.

However this is only a small part of the problem for regional areas such as the Clarence Valley, because eat-in customers at the proposed McDonald's fast food outlet in Yamba will add considerably to local government's landfill waste disposal needs in ever decreasing site options.

McDonald's? Spare us!

McDonald's Australia has a development application before Clarence Valley Council for a 24 hour a day eat-in and drive-through store in the small coastal town of Yamba which has a permanent population of around 6,000 residents and no 24/7 food outlets.

McDonald's recently announced that its Ballina licensee Scott Campbell will also be the licensee for its proposed Yamba fast food store.

Needless to say the ambient temperature in Yamba has risen considerably as a result of McDonald's move on the town and many are not looking forward to increased traffic, more litter and a focal point for anti-social behaviour after the pubs close.

Apparently Mr. Campbell is aware of the general drift of public opinion and is said to be avoiding Yamba at the moment as he fears being "crucified".

A letter to the editor in The Daily Examiner on 19 April 2010:

McDonald's? Spare us

BOTH Jim Agnew and Chris Pontifex in letters both gave stirring and loving platitudes to McDonald's.

However, they seem a little 'selfish' themselves. Firstly, McDonald's is not building McDonald's House in Yamba, they are building a 'restaurant', a 24/7 operation at Treelands Drive.

A multi-million dollar company giving to charity - so they should but it is my experience that the humble wage earner in Australia (and elsewhere) are the people who give more collectively than any big corporation, ie, Boxing Day Tsunami and Haiti.

Jim, you will not be affected by the increased traffic (already a growing problems over the years and petitioned by residents) on Osprey, Treelands, Gumnut/Halyard roads.

The increasing traffic on these roads already is a problem for residents and has still yet to be addressed and solved.

Nor are you a resident who is virtually opposite the proposed structure or living just doors away or backing onto it.

Chris Pontifex claims it is 'just Treelands Drive and not the centre of town' and asks how it could affect the aesthetic value of the town.

It can and will and Treelands and adjoining streets have homes along them still.

It will affect the aesthetic value of these homes, the street and living conditions along that area.

As far as small business is concerned and the claims they are being selfish - many who claim this are not small business owners in the area or if they are, they are not food-related services.

Small businesses operate on small margins and any invasion to this margin by a large multi-million dollar company like McDonald's will ruin them. (Oh Maccas will employ many youth and many small businesses whose owners have mortgages and families and who employ people in this area can no longer operate and have to close because McDonald's takes their custom, ie, the plight that may face Smoko's in the industrial centre).

But wait! You tell me it is a franchise owner and not the multi-million dollar McDonald's who will benefit?

Exactly how many franchises can be operated by one franchisee?

I've spoken to people who have dealt with McDonald's on a sponsoring sporting groups basis - they all tell me the same. The only sponsorship they received was footballs and vouchers.

So much for 'putting so much into the sports groups' in the community.

Small business here does that already and much more than token gestures.

Why can't they just have a small section of a shopping centre - one small shop like other franchise businesses here?

Why can't they be on the highway?

How can you justify a 24/7 store in Yamba when we are not as big as Ballina and Grafton?

We don't need such excess for such a small town.

CELESTE WARREN, Yamba.

A Facebook NO to McDonalds in Yamba entry:

Michelle Smith It's not about the food for us, it's simply that we love Yamba as a quaint and peaceful holiday place free from chain-store fast food and commercialism. We have raved about the fact that the town is full of small local businesses, cafes and coffee shops and that we really feel like we've "escaped the city" when we are there. I'd like to say "no" simply so Yamba can keep this identity for us and many many more travellers and visitors who go for the same reason. Yes McDonald's plays a huge role in our Australian way of life, but surely they don't need to [be] quite everywhere?

Meanwhile elsewhere in Australia..........

The Northern Star on 7 January 2010:

POLICE are appealing for witnesses following an assault on a 50-year-old Byron Bay man and a 43-year-old man from Alstonville at McDonald's in Ballina. The incident happened at 4pm on Tuesday when a group of three males were asked to leave the restaurant, and then the grounds, after consuming alcohol and abusing staff and customers. A staff member who asked the group to leave was punched in the face and knocked unconscious momentarily. Another male customer came to his aid and tried to stop the group from leaving the scene, but was punched repeatedly in the face. Both victims were taken to Ballina Hospital, where one of the men was admitted. He was later released.

The Gympie Times on 6 January 2010:

"DISGUSTING", is how Magistrate Dennis Beutel described the behaviour of a drunken teenager at Gympie's McDonalds recently.

The Canberra Times on 5 February 2010:

The court heard......had consumed up to five beers between 5.30pm and 1.30am and had not eaten anything, which it was said contributed to his high breath test reading.

Police noticed the vehicle that evening and saw it pull over into the McDonalds car park.

The Canberra Times on 26 February 2010:

.... pleaded guilty to low- range drink driving and operating a vehicle so the wheels lose traction after he was caught with a blood alcohol reading of .060 in Queanbeyan McDonalds car park at 11.45pm.

The Queensland Times on 22 December 2009:

AN IPSWICH man drove just 200 metres to a fast food restaurant while more than three times the limit because he was hungry, a court heard.

Ipswich Magistrates Court was told 22-year-old Kyron Lee Griffiths had driven to McDonalds and home again on December 3.

He was fined $900 and disqualified from driving for nine months.

The Chronicle on 25 November 2009:

.....yesterday faced court after he assaulted a teenage girl working at McDonald's by grabbing her hair and slamming her head on the counter.

........was a passenger in a vehicle going through the McDonald's drive-through at College View at 12.20am on November 1.

He was drunk and angry because a McDonald's worker could not understand what they were trying to order.

Tell this VP that McDonald's is not wanted in Yamba

This is Kristene Mullen, a McDonald's Australia vice president and director of communications.
She's under the impression that Macca's is the best thing to happen to Oz since sliced bread.
Yamba residents and visitors on holiday can tell her differently at kristene.mullen@au.mcd.com or they can write to Peter Bush, McDonald's Australia CEO at Head Office 21-29 Central Ave THORNLEIGH NSW 2120.

NO TO McDONALDS IN YAMBA!

McDonald's employees out lobbying against Yamba community?

Does McDonald's at Grafton have its employees out lobbying against community opposition to the multinational's push for a 24 hour drive-through and eat-in fast food outlet in Yamba?

One has to wonder when the creator of the YES to McDonalds in YAMBA Facebook page (less than one thousand fans last time I looked) claims to hail from Maclean and not Yamba. While a brief Google search throws up a profile which appears to match this 'Brendan' and shows that a Maclean sports club to which he belongs is seeking business/corporate sponsorship and that he is touting for new business on his advertising website with its mimic URL which ironically seeks to feed off Yamba's established brand. More than a few of his Facebook page 'fans' obviously live in Grafton which just happens to be home to an existing McDonalds outlet.

At least one McDonald's employee is to be found on both the Yes site and the Facebook page NO to McDonalds in YAMBA (over 3,300 fans last time I looked) - talking up the 'benefits' of this multinational and verbally spitting at others.

Elsewhere on Facebook she describes herself as an "Area Assistant" with McDonald's in Grafton now on maternity leave.

This is how the Clarence Valley 'face' of McDonald's is presenting itself:

Bringing a McDonalds to Yamba is going to create great job opportunities for everyone but especially the younger generation. The younger generation that everyone complains about not working. Their options are either to travel or work in the local shops at Yamba. The small businesses will employ family or friends before... taking anyone in. A lot of them expecting to only pay people cash in hand. When business gets a bit tough, bring in the family to take over and cya later job. Some people seem to be carrying on about youth in Yamba not caring about working....Well i bet all the positions will get filled and a majority of the people will work hard.

Also, if people do end up overweight its their own bloody fault!!!!
What....People cant have self control over what they eat now, they have to blame that on someone else too???
I dont see anyone having a crack at all the unhealthy things sold in your Supermarkets or your oh so healthy fish and chip shops.......
McDonalds does have a healthy range as well..
I dont think that that is a fair arguement thats being put up...

Hmmm well doesnt this Nick Stone person think he is SO great. The reality is, he has to pick at peoples spelling mistakes, or if IPhones have spell check because he cant come up with any good reasons for a McDonalds not to be in Yamba!!
Ask him something, he wont be able to answer it.....He will only change the subject ...totally to try and put you down because he has nothing real to say....
Its great....Oh and then watch out for his friend Sharon Beel who will come to his side as she has nothing decent to say either...
Then when theyve had enough and realise they are losing, they will say its all a joke..But its not!
Haha......They are the JOKE!!!!

Haha.... You have got be kidding!! You are the middle age woman who is the joke!!!!!!Your theories make no sense, i think you may have a screw loose!!!
Thats the thing though, i dont run a small business...I havent said that i wanted too so why should i have to justify that to you?McDonalds will be making plenty of employment. Mst probably more that what a small business can make. A clever business person who owns/buys/ or builds a small business in a growing are should realise that bigger franchisees are likely to happen. I would think about that and what effect it would have on my business before i put myself in that position.

Late on 7 April 2010 this Grafton McDonald's employee also stated an intention to make a formal submission to Clarence Valley Council:
I wasnt quite sure what to write either. I just typed what i thought was good and sent a draft of it to yes2mcdonalds@gmail.com They will help :)

I strongly suspect that she may not think to declare the fact that she lives and works in the Grafton area or make her employment background clear in that letter/email to Clarence Valley Council.

Perhaps it's time that McDonald's Australia CEO Peter Bush had a word with his NSW North Coast licensees about their store managers and employees' extra curricular activities.

But perhaps not - after all this is the same McDonald's Australia which described its favoured licensee for the proposed Yamba outlet as coming from "the region" in an effort to convey a false impression that he is actually a permanent resident in the Clarence Valley.

Graphic from Google Images

Is McDonald's Australia trying to hoodwink Clarence Valley Council?

Historical image of Treelands Drive and environs circa 2005
Click on image to enlarge

Eight (8) school buses use Treelands Drive, Yamba in the morning and three (3) school buses use Treelands Drive in the afternoon on school days.
Twelve (12) ordinary buses on the Yamba to Grafton and Return route move along Treelands Drive each weekday starting at around 7.15 am and ending at approximately 6.20pm.
On weekends and most public holidays these ordinary buses travel up and down Treelands Drive eight (8) times in total.
[Figures based on published timetable and telephone conversation with Busways,6 April 2010]

So there is a grand total of twenty-three (23) bus movements in Treelands Drive each Monday through to Friday in any normal week.

Evidently this road is generally thought to be the slowest section of the Yamba township bus route.

Why am I bothering to tell Clarence Valley residents something they all know or could find out with a single phone call to the Busways Yamba office?

Because apparently this simple piece of information was beyond the capabilities of McDonald's Australia when it presented a "Traffic Impact Assessment" to Clarence Valley Council, as part of its development application for a 24 hour eat-in and drive through fast food outlet in Treelands Drive.

This is what McDonald's asserts: "There is a bus shelter across Treelands Drive from the site with a posted timetable indicating Hail and Ride services, although it is unclear how the bus routes through the vicinity from Yamba Road." [McDonalds Australia Pty Ltd,Report for Proposed McDonalds Restaurant at 7 Treelands Drive Yamba, Traffic Impact Assessment, March 2010,p.11]

One would have thought that a timetable giving times for buses picking up and putting down "opp Bi-Lo" would have given McDonald's some hint - just as a sensible person would have expected that this large multinational would have thought to add school bus movements into the traffic mix.

But wait, there's more! McDonald's Australia thinks it is perfectly acceptable to expect that traffic flow (along Treelands Drive onto Yamba Road or Gumnut Road, up and down Osprey Drive, or along Gumnut through to The Halyard and down Shores Drive to Yamba Road) will go swimmingly, even with its own averaged prediction of anywhere between 180-230 extra vehicles per hour with an average maximum of 340 extra vehicles per hour in each direction along Treelands Drive. [ibid p.17]

How do we know all will be well? Why because McDonald's is using a 'guesstimate' (apparently based on one site visit) for how well the intersections at each end of Treelands Drive function at the present time; "Due to the absence of vehicle turning movement data for the intersection of Yamba Road/Treelands Drive and Treelands Drive/Gumnut Road, the intersections could not be assessed for existing operational performance." As well as relying on its own interpretation of a decade old Yamba Traffic Study to tick off on the proposed increase in traffic along Yamba Road generally in the vicinity of the shopping precinct. [ibid,p.10-11]

Now I haven't even begun to look at every aspect of the McDonald's/Clarence Property/Westlawn application because, with Council charging over a dollar per page for photocopying, I haven't had the luxury of bringing a copy of the entire Environmental Impact Statement etc. back home with me and so must return to read further.

However, if the aforementioned issues are an example of how McDonald's has approached the matter I am concerned that both the Yamba community and shire councillors are being fed a tissue of wishful thinking and possibly deliberate obfuscation.

This is one of those times that all current shire councillors should do more than open their business papers the night before or on the day of the monthly meeting and, seriously look at what McDonald's is asserting in the actual documents it has lodged.

The amenity of a significant section of Yamba and residents' ability to move easily/safely by car, bus or on foot, are two of the many things at stake because of this particular inappropriate development application.

McDonald's 24 hour fast food: Do you want a drunk with that?

Don't you just love when you drunk, and McDonald's is like the best idea in the world!!!! Facebook page Drunk McDonalds quote and photograph

"Stumbling home drunk from the pub, everyone always wants a feed, but nothings open unless u wanna wait for the bakery, everyone should be saying yes to maccas in good old Yamba!!" one younger adult male wrote on a Facebook page after the news came out that McDonald's Australia had lodged a development application for a 24 hour drive-through fast food outlet in Treelands Drive.

He was not alone in marrying the idea of McDonald's and a feed after hotels and clubs close.
Indeed, there is one website catering "For people who got drunk and then ended up at McDonalds" and another called "There would be less drunk driving in the world if McDonalds delivered" which has over 217,000 registered fans.

Now charitable souls might think that statements like these probably wouldn't translate into action if Clarence Valley shire councillors voted to allow McDonald's Australia to go ahead and establish a 24 hour drive-through fast food outlet in Treelands Dive, Yamba.

However McDonald's does appear to attract the intoxicated and just plain irresponsible.

In 2010 the media has reported:
a) "A woman caught five times over the limit had been driving because she was hungry, Queanbeyan Local Court on Monday............pleaded guilty to high-range drink driving after she was caught on February 2 with a blood alcohol reading of .240.
The court was told that the Centrelink employee attended a ball in Woden on February 6 and consumed two bottles of champagne.The Chisholm resident, who recently purchased a property in Queanbeyan, caught a taxi home from the ball and then watched television for two hours before becoming hungry.
Intoxicated......drove two kilometres to McDonalds to purchase some food and was pulled over for a random breath test on her way home, the court was told.
It was said that her decision to drive was irrational and irresponsible and she regretted her actions.
The court was told she had no prior criminal record and only one infringement in 2001." [ The Canberra Times, 1 March 2010]
b) "No licence because he accumulated demerit points for various driving offences.......was pulled over by police on his way to McDonalds for a feed. "Which part of you doesn't get it?" Magistrate Maxine Baldwin asked him. "You lost six points for (a high-speed offence) and continued to speed until you lost your licence." [The Gympie Times,20 February 2010]

McDonald's Australia is well aware that it attracts alcohol and drug intoxicated people and The Daily Telegraph reported in December last year that; "Family restaurant McDonald's is hiring security guards, installing CCTV and vowing to not serve drunks to placate community anger over its plans to stay open all night."

One reader's comment attached to that particular article stated; "Just go to McDonalds Stanmore and see the result that 24 hr trading brings to the local community. Hoodlums, rubbish strewn all over the road and [what] seems like an endless stream of drunks after their binge drinking nights out."

Elsewhere another online reader lamenting a change in the McDonald's menu admitted; "My standard meal when drunk is a triple cheese meal, 6 nuggets with sweet chilli sauce. What to do now?"

While last year Cessnock residents went public with their concerns about a McDonald's already operating there; "She said residents already put up with drunks fighting, smashing bottles, damaging gardens and vomiting.
"These issues will worsen if there is an extension of the trading hours," Mrs Carter said. "We are already subject to unacceptable antisocial behaviour with people congregating in the McDonald's car park, bus shelters and nearby streets." [The Herald,8 October 2009]

At Twitter searching for "drunk at McDonalds" bring up pages of recent tweets such as these:

* 2.11 a.m. jenyie showed up at my door with half a litre of vodka and a twited katie. bout to get drunk then head to mcdonalds :D

* ahaha i did that at mcdonalds when i was drunk haha!

* 90 percent of ppl at this mcdonalds are drunk or high

* ordering at mcdonalds drunk is too fucking funny. i'm peeing this is too good.

Some background

• David and Goliath. Yamba versus McDonald's


• Gawd 'elp us! Maccas wants to invade Yamba

David and Goliath. Yamba versus McDonald's

On Tuesday 30 March 2010 a community meeting was called at Yamba to discuss opposition to multinational McDonald's move to establish a 24 hour drive-through food franchise in that coastal town.

The meeting was well attended and the crowd spilled out of the space and onto the street.

Yamba Chamber of Commerce, Valley Watch and Coast Care all spoke out against the McDonald's development application, as did local residents and some small business owners.

A number of Clarence Valley shire councillors attended the meeting and it was obvious that they had already started to receive emails lobbying against the fast food giant's plans.

The meeting convenor invited anyone who supported having a McDonald's in Yamba to the microphone to put forward their views. No-one came forward.

Some background:

The NSW Food Authority keeps what is popularly known as a name and shame file.

In 2009 no Yamba restaurant, cafe or small take-away food business was listed on this file.
However the multinational fast food company McDonald's was mentioned six times.Three times under management by franchise operators and another three times under its own Australian management.

Penalties were issued for Mcdonald's at Armidale, Lithgow, Penrith, Randwick (twice) and Ultimo.

Examples of official findings regarding these outlets:

• Fail to take all practicable measures to eradicate and prevent the harbourage of pests - live cockroaches observed on the premises
  
• Fail to maintain the food premises to the required standard of cleanliness
  
• Fail to take all practicable measures to eradicate and prevent the harbourage of pests - live cockroaches observed in the food preparation area
  
• Fail to take all practicable measures to eradicate and prevent the harbourage of pests - Customer complaint of fly found in burger. Several flies found in food preparation area

While elsewhere in Australia in April 2009 at 3am; McFilthy - you want gastro with that?

Graphic from NO to McDonalds in YAMBA at Facebook

The Hamburgler fights back against Yamba?

Yamba went public in the media last week about its opposition to the McDonald's Restaurants move to establish one of its fast food outlets in Treelands Drive.

A Facebook page was also created called NO to McDonalds in Yamba.

Shortly thereafter another Facebook page sprang up, YES to McDonalds in Yamba (snapshot above). This page looks suspiciously like it was created by the multinational food franchise, its publicists or a company employee or two - perhaps even their family members.

It has all the hallmarks; links to the official company website and multiple promos for McDonald's goods and activities.

However, like the Hamburgler, the page hides behind a mask and doesn't openly declare its creator's identity.

Update:

Just after the above post was published the YES to McDonalds in Yamba page posted this:

Noticed something so fun today, some people think this site (page) has been setup by McDonald's Australia......

I am a local who has lived in Townsend, Yamba and Maclean for plenty of years. I have family up and down the Clarence Valley and my Parents have been local residents for 13+ years.

So NO this isn't a corporate site. It's a personal FAN site which is pointing out all the POSITIVES!

The jury's still out on this claim.