Images of McDonald's litter from around the world including Australia
Despite numerous media releases promising a responsible approach to the waste it produces McDonald's Corporation fast food outlets around the world manage to produce large amounts of branded litter in and around the building.
Local government sometimes tries to curb the litter-making machine by insisting that McDonald's undertake daily 'litter patrols' as one condition of a development consent.
However, this and other measure do not appear to be very effective if this article in the U.K. Daily Echo on 23 April 2010 is any indication:
IT was a mountain of rubbish that had left him McFurious.
The growing mound of burger wrappers along Dave Elgram’s street had not been cleared for so long that he decided to take matters into his own hands.
Armed with a litter-picker the dad of three collected a bin liner full of McDonalds rubbish and tipped it on over the restaurant floor in front of shocked staff.
Now the 44-year-old is vowing to return to the store in Burgess Road every Monday with a fresh bag of rubbish until staff clean up his street.
Likewise, the fact that one NSW councillor could collect a backpack of McDonald's rubbish to show his fellow Wollondilly Shire councillors just last year is hardly reassuring:
``I went to four different McDonald's outlets the other night and was horrified by the rubbish thrown everywhere,'' he said. ``I know it's not McDonald's fault, it's the people who dumped it there but we live in a catchment area and I don't want to see this rubbish in our drinking water.''
In 2008 Choice magazine reported:
Branded litter, such as packaging from McDonald's, Coca-Cola, Cadbury and other retailers, accounts for 24% of the overall waste stream, with highways a major dumping ground, according to an Australia-wide study by Keep Australia Beautiful. The study, released in late September, also reveals that the two biggest culprits are Coca-Cola and McDonald's, which contribute close to 10% each of the branded litter.
These national figures broke down to 14.7% of all branded litter in NSW being McDonald's litter, which was the highest percentage for any branded fast food, drink, or confectionery/snack food items in that state at the time.
In 2010 a two-day litter survey of ten British cities found that McDonald's litter made up 29 percent of all gutter share.
In Litter We Trust could almost be this foreign multinational's official corporate legend.
However this is only a small part of the problem for regional areas such as the Clarence Valley, because eat-in customers at the proposed McDonald's fast food outlet in Yamba will add considerably to local government's landfill waste disposal needs in ever decreasing site options.
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