Sometimes in is the federal or state government of the day, some times local government or a landowner, sometimes a paid lobbyist and, sometimes it is all five.
The McDonald's Australia Ltd move to establish a 24 hour drive-through and eat-in fast food outlet in the small coastal town of Yamba at the mouth of the Clarence River is probably being eased into being by three out of five of these categories.
Professional Public Relations Pty Ltd (PPR) continues to support the fast food giant's image and lobby government on its behalf.
Now in this day and age it is hard to shield individuals having control of land behind a corporation blind. Indeed its the fashion these days for them to trumpet their identities.
So here are the men responsible for allowing McDonald's a foot in the door in a town in which many of the residents are opposed to this glorified hamburger joint's entry:
Peter Burge Portfolio Services Director
Paul Rippon Chief Financial Officer & Company Secretary
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