First round of Federal Government climate change advertising is missing the mark?

Federal Leader of the Opposition (for now at least), Brendan Nelson, has accused the Rudd Government of missing the bigger picture in its multi million dollar climate change ad campaign.

Missing the bigger picture? The current televised ad is nothing except the Big Picture.
A big picture of which 99 per cent of all Australians would already be well aware.

Now is the time for advertising that actually tells us something about the finer details of how global warming is expected to affect our regions and communities.
Now is the time to go into more detail about how the Federal Government intends to proceed.

Whoever convinced the Rudd Government that it should run such a generic and simplistic presentation of the issues has, in my opinion, got it badly and expensively wrong.

As for the Coalition objections to this ad. I doubt whether Howard's planned Clever Climate advertising would have been any different and, this is what makes the Rudd-Wong televised advertisements so disappointing - they weren't elected to be a mere mirror of the Howard Government.