Wednesday 3 December 2008

The Brand Names Gazette, Est 1859

Maud up the Street has been having a word in my ear about a local rag she calls The Brand Names Gazette.
At first I couldn't bring to mind the newspaper she was griping about - then she mentioned the number of advertising inserts falling out of the middle of most issues and I realised she was talking about The Daily Examiner out of Grafton.

Maud like most of us has noticed that the number of 'advertorials' seem to have increased since Peter Chapman became editor - to the point where he is no longer game to label his comment as an editorial.
What really galls however, is the number of news articles which contain clumsy attempts at brand placement or are naked puff pieces on behalf of local real estate agents, developers and businesses.
Though I swear that the birds are worse than the blokes on this moan - Clarencegirl is almost apoplectic when she talks about those puff pieces, although she swears that three retired blokes in Yamba beat her hands down when it comes to loathing how the newspaper reports lately.

While he's busy wrecking an historic regional paper, Chappie is also failing to win friends and influence people in his new home town as this little gem below shows.

What do they say about pets and their owners?

Click on image to enlarge

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