American multinational tries to lock the gate to is website? Happy little Vegemites around the globe must be laughing

I have to admit that I haven't tried the new Vegemite with added cream cheese. My traditional tummy churns at the mere thought of this almost blasphemous concoction.
However recent Core Economics and Boing Boing posts aroused my curiosity as to why U.S. multinational Kraft Foods doesn't want anyone to link to its official Vegemite website.
Kraft's site states:
Terms of Use, Disclaimer and Copyright Notice
This website (http://www.vegemite.com.au) (the "Site") is owned and operated by Kraft Foods Limited (ACN 004 125 071). Access to and use of this Site is subject to the following terms and conditions and all applicable laws. If you do not agree to these terms and conditions, you must not access or otherwise use this Site.
In this Notice, "KRAFT Australia", "we" and "us" means Kraft Foods Limited.
The Site is designed to be useful, informative and fun. We welcome any comments and inquiries in relation to the site.
Er...... I had to access the site to read this notice.
So who's going to knock me off the Internet instantanément?
Does Kraft have a 24/7 cyber bully out there with its finger on a get-outta-here button?
Is its 'competition' to name the new pseudo Vegemite throwing up some abuse from happy little traditionalists or have there been more than a few critics out in the blogosphere over the years causing this attempt to restrict access?
Is Kraft going to send a cease and desist notice to the Wikipedia for multiple linkings, The Vegemite Wife ex-pat for posting images of that spread jar, Australian Flavour for linking to its jingle audio or Rupert Murdoch's News Ltd Weekly Times for linking to the website in para 2 of its 28th August 2009 article?
Want to ask Kraft what this guff is all about - email australia@kraftasia.com. G'arn!