Every time I visited my local supermarket these last few months it seemed that its display of the 'new' Vegemite and cream cheese spread didn't move very many jars from the shelves into shopping trolleys. Last week the store was forced to offer the spread at almost half price in the hope of finally getting rid of all those yet unnamed jars ahead of Sunday's announcement that it was to be called iSnack2.0.
1.0 of bondi Posted at 3:44 PM Today
origimite Posted at 3:46 PM Today
what the hell kind of name is that? I will admit, it's a crap product - it tastes like bum, but giving it a name like that is just stupid. If I were Apple, I'd be getting my lawyers ready
Stephen of Quakers Hill Posted at 3:47 PM Today
WTF ???????? That is the stupidest name....Ever ! No argument.
JOHN STRONGER of BRISBANE Posted at 3:48 PM Today
MORE LIKE CRAPMITE!!!!!
Timothy Dub Posted at 3:53 PM Today
iSnack2.0 sucks. Worst. Name. Ever. What about vegelite. Anything would be better than that generic name. Why does everything have to have a 2.0 at the end of it these days. So passe. I won't be buying iSnack2.0 it doesn't sound very appetising, well maybe to a Dell Laptop it may.
Medusa Knows of Banana Republic Posted at 4:03 PM Today
You're kidding!?
N of Bondi Posted at 4:04 PM Today
That has got to be the stupidest name ever
It was always going to be chancy, fooling around with an Aussie icon. At this rate it's odds on there'll be a name change and then removal from the Australian market sometime in the next two years.
UPDATE:
Kraft Foods Inc. calling out 'uncle' - after less than a week it has announced it is considering a name change for its new spread.
Matters are moving so fast that it might be gone from the supermarket shelves by New Year. ;-)
