Woolworths went to the media with the big news that now one can do a price check online of 5,000 items it carries in its supermarket outlets across Australia.Not only was this so-called pricing transparency met with a big yawn it was also somewhat misleading.
However, what was really interesting about this PR exercise was the fact that a visitor to the company website had to agree to the conditions set out below before the gatekeeping function allowed a search to begin.
So don't you dare print out a page and hand it on to your neighbour or the big bad Woolies police will come a-knocking.....lol, rofl
Price Check Terms & Conditions
Restricted Use
This website is only for personal or domestic use and only in relation to shopping at Woolworths. Unless otherwise indicated, without Woolworths' written permission, the content and information on this site cannot be:
- adapted, reproduced, stored, distributed, printed, displayed, performed or published, and no derivative works can be produced from any part of this website
- on sold or provided to any other person, in a material form, or
- commercialised, or used for any commercial purpose.
The site's URL may not be displayed on any website without Woolworths' written permission.
I have read, understood, and accept the above terms of use.
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