When social media goes wrong: Does Glaxo Smith Kline know where their anti-smoking campaign is turning up on Facebook?

We’re encouraging Aussies to Pledge to Quit smoking for World No Tobacco Day on the 31 May. Take our pledge and share it with your friends, maybe we’ll even set an Australian record for Pledge to Quit! states Glaxo Smith Kline’s Nicabate Pledge to Quit team on Facebook.

Unfortunately one of the Facebook accounts which advertises the pledge campaign is Grafton Goss (online since 12 May 2011) which carries what has been described by The Daily Examiner as “vile” gossip.

Snapshot taken 25 May 2011

In fact unsubstantiated allegations made concerning the sexual activity of named young people are so unpleasant and language employed so crudely graphic that I have omitted a direct link.

This webpage will soon come undone as Grafton Goss’ creator is not as anonymous as first appearance suggests.

In the meantime Facebook users can make Zuckerberg live up to his social media site’s undertakings regarding privacy and appropriate content by going to the Help page and following the prompts to report Grafton Goss and its posts.