Seems quite a few small Oz tourist towns might need our holiday dollar if this trend to either stay at home or holiday overseas continues to grow.
The percentage of Australians who intend to travel domestically on their next holiday in the next twelve months has declined 3% in a year to 55%, according to the Roy Morgan Research Holiday Tracking Survey conducted in the three months to August 2011.
By contrast, the percentage of Australians who intend to go overseas on their next holiday in the next twelve months is 9% in August 2011, up 1% in a year and up 3% since August 2006.
In total around 12.6 million (68%) Australians 14 years or older intend to take at least one holiday in the next 12 months in August 2011, down from 70% in August 2010.
In total around 12.6 million (68%) Australians 14 years or older intend to take at least one holiday in the next 12 months in August 2011, down from 70% in August 2010.
Intention to take a holiday in the next 12 months
Source: Roy Morgan Single Source (June 2006 – August 2011, average sample per quarter n=5,077). N.B. A small percentage of holiday intenders cannot nominate where they will be going on their next holiday. As a result, the percentages shown as intending to go overseas or domestic on their next holiday do not add to the total intenders.
Drawing from Google Images
Drawing from Google Images
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