Tweed News going to Saturday only, Coffs Advocate being stripped down to giveaway - which APN masthead is next?

About the only advantage coming out of APN’s surgical strike on its NSW North Coast newspapers is that the online presence still remains for those pale print ghosts, the Tweed Daily News and Coffs Coast Advocate.

mUmBRELLA 21^st November 2011:

“Tweed’s 123-year-old Daily News and the 104-year-old Coffs Coast Advocate will both move to reduced frequency, while free titles the Gold Coast Mail and Robina Mail will be closed in a move that will lead to 35 redundancies.

In the latest set of Audit Bureau of Circulations figures, the Daily News was selling just 3,689 copies. The paper started life in 1888 as the Tweed and Brunswick Advocate. It became The Tweed Daily in 1914. At one point it was one of only two daily newspapers in Australia to have an offset printing press.

Instead the Daily News will sell a print edition only at the weekends with a cover price of 50 cents instead of the current $1.30. It will go on offering readers online updates via the mydailynews across the week….

the free weekly Tweed Border Mail will continue to be distributed during the week to 30,000 households in the Tweed/ Coolangatta/ Murwillumbah region.

APN has also swung the axe in the Coffs Coast market with the 104-year-old daily Coffs Coast Advocate, which covers the NSW mid north coast, becoming a twice weekly freesheet, circulating on Wednesdays and Saturdays. On its paid for days it had been averaging 2,959 sales.

In a statement, Warren Bright, CEO of APN Australian Regional Media said: “In each of these markets, although the audience for paid daily newspapers has been declining there remains very strong demand from both advertisers and the community for the twice weekly newspapers that we are retaining.

“We also have strong digital audiences in each market so it makes sense to combine a constantly updated digital news service with this modified print offering.”

APN said there were no further plans to make closures in its other markets.”

Granny Herald on 22^nd November 2011:

“APN recorded a $98 million loss in September.

The Coffs Harbour mayor, Keith Rhoades, said the job losses would be felt in communities already reeling from hundreds of job losses in Grafton.

''The disappointing part would be for … particularly the elderly community who may not be fully conversant with online.''