For all those NSW Northern Rivers 'insurgents' out there.........
DRIVING FORWARD A UNITED INDUSTRY FRONT TO EDUCATE THE PUBLIC, ENGAGE NGOs AND LEVERAGE MASS MEDIA, SOCIAL MEDIA AND GRASSROOTS ADVOCACY TO OVERCOME PUBLIC CONCERN OVER HYDRAULIC FRACTURING, Houston, Texas USA 2011
CNBC 8 November 2011:
CNBC has obtained audiotapes of the event, on which one presenter can be heard recommending that his colleagues download a copy of the Army and Marine Corps counterinsurgency manual. That’s because, he said, the opposition facing the industry is an “insurgency.”....
Another told attendees that his company has several former military psychological operations, or “psy ops” specialists on staff, applying their skills in Pennsylvania....
In a session entitled “Designing a Media Relations Strategy To Overcome Concerns Surrounding Hydraulic Fracturing,” Range Resources communications director Matt Pitzarella spoke about “overcoming stakeholder concerns” about the fracking process.
“We have several former psy ops folks that work for us at Range because they’re very comfortable in dealing with localized issues and local governments,” Pitzarella said. “Really all they do is spend most of their time helping folks develop local ordinances and things like that. But very much having that understanding of psy ops in the Army and in the Middle East has applied very helpfully here for us in Pennsylvania.”
At another session, Matt Carmichael, the manager of external affairs for Anadarko Petroleum , spoke on the topic of “Understanding How Unconventional Oil & Gas Operators are Developing a Comprehensive Media Relations Strategy to Engage Stakeholders and Educate the Public.”
He said he had several recommendations for the oil industry media professionals at the event, one of which, he said, involved the military.
“Download the U.S. Army-slash-Marine Corps Counterinsurgency Manual, because we are dealing with an insurgency,” Carmichael said. “There’s a lot of good lessons in there and coming from a military background, I found the insight in that extremely remarkable.”
Audio here.
Approximately 472 page U.S. Army -Marine Corps Counterinsurgency Field Manual (December 2006) here.
Excerpt from U.S. Army - Marine Corp Counterinsurgency Field Manual: Afghanistan Edition here.
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