The Daily Dot, 8 June 2017:
Your worst internet nightmare could be on its way to becoming a reality.
A newly discovered patent application shows Facebook has come up with plans to potentially spy on its users through their phone or laptop cameras—even when they’re not turned on. This could allow it to send tailored advertisements to its nearly two billion members. The application, filed in 2014, says Facebook has thought of using “imaging components,” like a camera, to read the emotions of its users and send them catered content, like videos, photos, and ads.
“Computing devices such as laptops, mobile phones, and tablets increasingly include at least one, and often more than one, imaging component, such as a digital camera. Some devices may include a front-facing camera that is positioned on the same side of the device as a display. Thus, during normal operation, a user may be looking towards the imaging component. However, current content delivery systems typically do not utilize passive imaging information. Thus, a need exists for a content delivery solution that takes advantage of available passive imaging data to provide content to a user with improved relevancy.”
This is the US patent application to which the article is referring.
United States Patent Application 20150242679
Kind Code:
A1
Techniques for emotion detection and content delivery are described. In one embodiment, for example, an emotion detection component may identify at least one type of emotion associated with at least one detected emotion characteristic. A storage component may store the identified emotion type. An application programming interface (API) component may receive a request from one or more applications for emotion type and, in response to the request, return the identified emotion type. The one or more applications may identify content for display based upon the identified emotion type. The identification of content for display by the one or more applications based upon the identified emotion type may include searching among a plurality of content items, each content item being associated with one or more emotion type. Other embodiments are described and claimed.
Publication number
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US20150242679 A1
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Publication type
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Application
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Application number
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US 14/189,467
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Publication date
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Aug 27, 2015
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Filing date
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Feb 25, 2014
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Priority date
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Feb 25, 2014
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Also published as
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Inventors
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Original Assignee
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Export Citation
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Patent Citations (9), Referenced by (2), Classifications (6),Legal Events (1)
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Facebook Inc appears to have been granted this related patent, Techniques for emotion detection and content delivery (US 9681166 B2- Publication date 13 June 2017):
ABSTRACT
Techniques for emotion detection and content delivery are described. In one embodiment, for example, an emotion detection component may identify at least one type of emotion associated with at least one detected emotion characteristic. A storage component may store the identified emotion type. An application programming interface (API) component may receive a request from one or more applications for emotion type and, in response to the request, return the identified emotion type. The one or more applications may identify content for display based upon the identified emotion type. The identification of content for display by the one or more applications based upon the identified emotion type may include searching among a plurality of content items, each content item being associated with one or more emotion type. Other embodiments are described and claimed.
BACKGROUND
Users of computing devices spend increasing amounts of time browsing streams of posts on social networks, news articles, video, audio, or other digital content. The amount of information available to users is also increasing. Thus, a need exists for delivering content a user that may be of current interest to them. For example, a user's interests may be determined based upon their current emotional state. Computing devices such as laptops, mobile phones, and tablets increasingly include at least one, and often more than one, imaging component, such as a digital camera. Some devices may include a front-facing camera that is positioned on the same side of the device as a display. Thus, during normal operation, a user may be looking towards the imaging component. However, current content delivery systems typically do not utilize passive imaging information. Thus, a need exists for a content delivery solution that takes advantage of available passive imaging data to provide content to a user with improved relevancy.
Facebook also appears to have been granted a US patent in May this year for Augmenting Text Messages With Emotion Information (US 20170147202 A1).
According to CBINSIGHTS this patent would; automatically add emotional information to text messages, predicting the user’s emotion based on methods of keyboard input. The visual format of the text message would adapt in real time based on the user’s predicted emotion. As the patent notes (and as many people have likely experienced), it can be hard to convey mood and intended meaning in a text-only message; this system would aim to reduce misunderstandings.
The system could pick up data from the keyboard, mouse, touch pad, touch screen, or other input devices, and the patent mentions predicting emotion based on relative typing speed, how hard the keys are pressed, movement (using the phone’s accelerometer), location, and other factors.
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