Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Sunday 21 June 2020

Facebook Inc. removes Nazi hate symbol from Trump election campaign ads



After Twitter began to discuss certain election campaign ads being run on behalf of Donald Trump's re-election bid Facebook quickly removed the symbol.

National Public Radio NPR reported on the same day that:

The Trump campaign responded by drawing a lighthearted comparison to the red triangle symbol: "This is an emoji." 

The campaign also falsely claimed that the symbol is used by antifa groups and noted that it is not in the Anti-Defamation League Hate Symbols Database. 

In an interview with NPR, Jonathan Greenblatt, CEO of the Anti-Defamation League, pointed out that the database is not a collection of historical Nazi imagery.

It should be noted that the triangle emoji approved in 2015 is an up pointing triangle. There is no down pointing approved emoji.

Trump himself was not tweeting an immediate response to Facebook's action, nor did he do so in the following days. 

He appeared to be much more exercised by future US Supreme Court appointments (in light of the same court upholding the legality of the Deferred Action for Childhood Arrivals (DACA) program) and former national security advisor John Bolton's tell-all book "The Room Where It Happened" due for release soon.

Wednesday 3 June 2020

For years Facebook Inc. has known that its algorithms encourage and amplify antisocial behaviour like hate speech and extreme political bias


It seems that Facebook Inc. executives shut down efforts to make the site less divisive - because social and political division was increasing company profits by keeping certain categories of users engaged.

One has to wonder to what degree the company's decades of fostering poisonous online comment has contributed to the chaos that is American society in 2020.

Business Insider, 29 May 2020:
  • For years, Facebook has known that its algorithms encourage and amplify antisocial behaviour like hate speech and extreme political bias to keep users engaged, according to company documents reported in The Wall Street Journal.
  • When given proposals to make the platform better, executives often balked. They didn’t want to offend bad actors, and they didn’t want to release their hold on people’s attention. At Facebook attention equals money. 
  • So Facebook’s algorithms have been allowed to continue being sociopaths – pushing divisive content and exploiting people’s visceral reactions without a thought for the consequences or any remorse for their actions. 
  • Meanwhile, by letting bad actors on the platform do their thing, Facebook is feeding an inherent political bias into the algorithms themselves, and the company at large.
Facebook has always claimed that its mission is to bring people together, but a new report from The Wall Street Journal laid bare what many have suspected for some time: Its algorithms encourage and amplify harmful, antisocial behaviour for money. 

In other words, Facebook’s algorithms are by nature sociopaths. And company executives have been OK with that for some time. 

Here’s what we learned from Jeff Horowitz and Deepa Seetharaman at The Journal
  • A 2016 internal Facebook report showed “64% of all extremist group joins are due to our recommendation tools.” 
  • A 2018 internal report found that Facebook’s “algorithms exploit the human brain’s attraction to divisiveness” and warned that if left unchecked they would simply get nastier and nastier to attract more attention. 
  • An internal review also found that algorithms were amplifying users that spent 20 hours on the platform and posted the most inflammatory content (users that may not be people at all, but rather Russian bots, for example). 
  • Facebook executives, especially Mark Zuckerberg, time and time again ignored or watered down recommendations to fix these problems. Executives were afraid of looking biased against Republicans – who, according to internal reports, were posting the highest volume of antisocial content. 
  • And of course executives had to protect the company’s moneymaking, attention-seeking, antisocial algorithms – regardless of the damage they may be doing in society as a whole. Politics played into that as well. 
People who suffer from antisocial personality disorder – known in popular culture as “sociopaths” – engage in harmful, deceptive behaviour without regard for social norms. Sometimes this is done with superficial charm; other times this is done with violence and intimidation. These people never feel remorse for their behaviour, nor do they consider its long-term consequences. 

This is how Facebook’s algorithms behave. It’s how they hold on to users’ attention and how, ultimately, the company makes money. 

This runs contrary to what the company has been telling us about itself. After the bad rap it developed in the wake of the 2016 election, executives and the company’s marketing machine were telling us that Facebook was both financially and culturally committed to encouraging pro-social behaviour on the platform by doing things like removing violence and hate speech, making sure conspiracy theories and lies didn’t go viral, and cracking down on opioid sales. 

Now we know that that commitment was limited. Facebook would not kill the algorithms that laid the golden eggs despite their bias against these goals, or even clip their wings for that matter.....

Read the full article here.

Tuesday 2 June 2020

For years mainstream media have used a presence on the Facebook platform as an easy way to extend digital audience reach. What could possibly go wrong?


There are reputedly est. 15 to 16 million Australians with active Facebook accounts and many in the mainstream media avails themselves of the digital audience this represents by maintaining their own Facebook pages on which they publish newspaper articles with an accompanying comment, image and headline.

News Corp and Nine just found out the hard way that having unmoderated Facebook pages is never a wise choice.

In July 2017 then 20 year-old Dylan Voller commenced defamation proceedings against three media companies owned by News Corp and Nine Entertainment.

This is a news article abot the third and most recent judgment rendered in the ongoing legal saga.....

ABC News, 1 June 2020:

Three Australian media outlets have lost an appeal about a key ruling holding them responsible for the alleged defamation on Facebook of former Don Dale Youth Detention Centre detainee Dylan Voller. 

The 23-year-old is suing Fairfax Media — now owned by Nine Entertainment — Nationwide News and Sky News over comments posted by members of the public in response to articles they placed on their Facebook pages. 

Last year, a New South Wales Supreme Court judge ruled the media companies were publishers of the comments — and therefore liable for them — and the media companies appealed. 

The NSW Court of Appeal today dismissed the challenge and said it was clear the relevant Facebook pages were created on the basis users would be invited to post comments. 

Justices John Basten, Anthony Meagher and Carolyn Simpson said the organisations "accepted responsibility for the use of their Facebook facilities for the publication of comments, including defamatory comments".  
"It was the applicants who provided the vehicle for publication to those who availed themselves of it," they wrote in the judgment. 

'Turning a blind eye' no defence 

The judges said it was not uncommon for someone to be held liable for publishing defamatory imputations conveyed by "matter composed by another person". 

They drew parallels to cases where the owners or occupiers of buildings had been taken to court over defamatory statements on noticeboards or scrawled in graffiti. 

The court is yet to tackle the question of whether the material in question was defamatory. 

In his initial decision last year, Justice Stephen Rothman said defendants could not escape consequences of their actions by "turning a blind eye". 

He also ruled the defence of innocent dissemination was not available because the defendants were first or primary distributors. 

Mr Voller's statement of claim alleges he was defamed by imputations including that he had "brutally bashed a Salvation Army Officer", had raped an elderly woman, that he committed a carjacking and that he had bitten off someone's ear. 

The comments were posted between July 2016 and June 2017 on pages run by the Sydney Morning Herald, The Australian, Sky News, The Bolt Report and The Centralian Advocate. 

Mr Voller's treatment at the Don Dale Youth Detention Centre, which was the subject of an ABC Four Corners investigation in 2016, sparked a royal commission into youth detention facilities.

The judgment in Fairfax Media Publications; Nationwide News Pty Ltd; Australian News Channel Pty Ltd v Voller [2020] NSWCA 102 dismissed the appeal, ordered the applicants pay the respondent’s costs in the appeal proceedings and dismissed the notice of motion of Bauer Media Pty Ltd, Dailymail.com Australia Pty Ltd and Seven West Media Ltd filed on 23 August 2019 (the latter three media companies having sought leave to appear as amici curiae in the proceedings).

Monday 27 April 2020

Media mogul Rupert Murdoch yells ‘Jump!’ Frydenberg and Fletcher respond by leaping into battle


News Corp is an $8.6 billion corporation run from Sixth Avenue in New York. It is controlled by the (American) Murdoch family. Its exploits over seven decades have been as brutal and Darwinian as any media company in history. It has regularly dispensed “we will wipe you out” threats to small and large competitors across the world. Now, we’re told, “international platforms” who have “no commitment to local communities” are responsible for depriving 60 Australian local communities of the news they have depended on for decades. At some point in Australian history, the malevolent abuse of power by the billionaire family who milks its former colony will be exposed.” [Crikey Editor Eric Beecher, News Corp’s abuse of power must be exposed — and stopped, 3 April 2020]

Australian Treasurer & Liberal MP for Kooyong Josh Frydenberg speaking at a joint doorstop interview on 20 April 2020:

Well, good morning. It’s a real pleasure to be here with my friend and colleague, the Minister for Communications, Paul Fletcher. It’s time the tech titans were held to account and we had genuine competition, we have a level playing field, we have more transparency and we get payment for original journalistic content. The rise of the digital platforms, and in particular Google and Facebook have delivered real and significant benefits to consumers. But it’s has also been a period of great disruption. And it’s called into question the adequacy of our existing regulatory frameworks and the viability of traditional media outlets. This is why Scott Morrison, when he was Treasurer,= tasked the ACCC to undertake a ground-breaking report, a report that took them 18 months to put together, into the digital platforms. The ACCC led by Rod Sims, produced an outstanding report which made a number of recommendations. Recommendations that the Government has accepted. One of those key areas of focus for the ACCC was to develop a voluntary code between the traditional media businesses and the digital platforms to govern their relationships. Last year, the Government announced that it hoped a voluntary code would be reached by November of this year. Well those negotiations were held and no meaningful progress was made on the most significant component of which the code was to deal with, namely payment for content. And in the words of the ACCC, they did not believe that progress would be made and a deal would be done with a voluntary code. So the Government's taken a decision to move to a mandatory code, with a draft mandatory code to be released by the end of July and to be put together by the ACCC. We hope it will be legislated soon thereafter. We’re very conscious of the challenges we face and that we are dealing with some of the most valuable and powerful companies in the world. In France and in Spain and in other countries where they have tried to bring these tech titans to the table to pay for content they haven't been successful. But we believe this is a battle worth fighting. We believe this is critical for the future viability of our media sector and it's all about competition and creating a level playing field. So together with Minister Fletcher and our colleagues led by the Prime Minister, we will move with the ACCC to put together this mandatory code in the weeks ahead and hopefully it will deliver lasting reform for the sector and importantly, ensure that we have a level playing field into the future…

the ACCC is going to be looking at the method by which the payment for content would occur. There are a number of different options. You can do it on a value option or you can do it on a cost option, meaning that the tech titans would end up paying a fraction of what the cost was for producing that original content every time that they use it. The other alternative is in terms of the value to that particular digital platform that they get from getting eyeballs onto their sites by using that content. So this is to be worked out by the ACCC over the next three months. This is a very significant reform. It’s about holding these tech titans to account. It’s about ensuring genuine competition. It’s about delivering a level playing field. It’s about keeping jobs in journalism, and it’s about ensuring a fair outcome for all….

...these are very profitable platforms so this may eat into their profitability, to the Facebook’s and to the Google’s. But it’s only understandable that they would be paying for that content that they use to get traffic through their websites. You see the way Google and Facebook operate is that they don’t necessarily charge a fee for their service but they attract eyeballs onto their sites and then sell the advertising that goes with it. So this is about ensuring that they are genuinely rewarding and compensating the content that they use….

...but what was clear from the ACCC is that on the key issue of payment for content, there wasn’t a hope that there would be a deal reached between the parties. And the fact that we could not see a light at the end of that tunnel meant that we would move from a voluntary code which was the original intention, to a mandatory code which would be legislated through the Parliament.

One independent media company did not agree with Frydenberg’s assessment of the situation.

Crikey, 23 April 2020:

Earlier this week, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher got up and struck a blow for foreign multinational News Corp in its ongoing war with the tech giants that have used innovation and the internet to wreck the Murdochs’ media business model….

...government has recycled demonstrable lies peddled by News Corp about how it is being robbed by Google and Facebook, with the aim of helping prop up News Corp’s failing Australian media businesses….

News Corp charges that when Google (mostly) and Facebook use its headlines and automatically generated “snippets” of News Corp stories on their sites, they are stealing content, and should be made to pay for it via a licence fee that will “reflect the financial benefit digital platforms derive from using snippets”.

It also complains that longer “snippets” deter people from clicking through the attached link to the original story because they get all they need from what’s displayed.

Except the Australian Competition and Consumer Commission’s (ACCC) digital platforms inquiry found that News Corp’s claims don’t stack up.

Headlines and snippets aren’t theft of content: “generally, digital platforms’ use of article headlines is unlikely to infringe copyright protections in Australia,” the ACCC noted. “Digital platforms reproducing a snippet of a copyright-protected news article does not infringe copyright protections if the snippet does not reproduce a substantial part of the article.”

And the ACCC found that the tech companies, media organisations and consumers all benefit from the use of snippets. Specifically, “media businesses benefit because a snippet provides context and an indication to the user of the value of that content, increasing the likelihood of consumers clicking through”.

Real-world evidence backed this up. “As a result of a German copyright law requiring Google to pay fees to publish snippets from news media websites, Google stopped showing snippets from [media company Axel Springer’s] news articles. Axel Springer noted that the lack of snippets led to a nearly 40% decline in referral traffic from Google Search and an almost 80% decline in referral traffic from the Google News user interface”.

The ACCC also “does not agree that longer snippet lengths necessarily have a negative effect on referral traffic, with users remaining on an aggregator or search platform rather than clicking through to a news media business’s website”. As a result, it did not recommend that a mandatory licence fee be imposed.

Where it did agree with media companies is that they have little bargaining power with Google et al when it comes to the length and composition of snippets. They can block Google from automatically generating snippets, but beyond being able to “opt out”, they have no way of managing them, or maximising click-through.

The ACCC thus proposed the industry-led development of a code of conduct to be agreed between media and tech companies to address this “imbalance of power” and enable media companies to get access to data and negotiate more effectively with the likes of Google.

Such a code of conduct might also cover how revenue is shared “where the digital platform obtains value, directly or indirectly, from content produced by news media”.

How much value do digital platforms obtain from news content? Google doesn’t show any ads on its news feed, and “does not generally sell advertising opportunities next to search queries that are considered by Google as having a ‘news intent’”. In other countries where it has been ordered to pay fees, it has simply stopped carrying snippets if it can’t do so for free. In Spain, it shut down Google News.

Interestingly, the result in Spain — and one echoed elsewhere — was that smaller media sites lost a large volume of traffic while major media sites suffered relatively little loss. 

It would be to News Corp’s considerable advantage if that same result eventuated in Australia, with smaller competitors in an already marginal economic environment suffering a major loss in traffic…..
[my yellow highlighting]

Thursday 16 April 2020

Facebook Inc flouts US state political campaign finance laws yet again


The arrogance of Facebook Inc. apparently includes breaking the law repeatedly. 

Washington State, Office of the Attorney-General, media release, 14 April 2020:

AG FERGUSON SUES FACEBOOK FOR REPEATEDLY VIOLATING WASHINGTON CAMPAIGN FINANCE LAW

Facebook violated its own policy and sold more than half a million dollars to Washington political committees — and failed to follow the law 

OLYMPIA — Attorney General Bob Ferguson filed a campaign finance lawsuit today against Facebook for selling Washington state political ads without maintaining information for the public as required by Washington state campaign finance law. The complaint asserts that Facebook intentionally violated the state’s campaign finance disclosure law, which was first adopted by initiative in 1972 and reenacted and amended multiple times since 1976 by the Legislature. 

Ferguson has now twice taken legal action against Facebook for similar violations of Washington’s law on political advertising. Ferguson’s June 2018 lawsuit resolved in December 2018 with Facebook paying $238,000 – a $200,000 penalty and an additional $38,000 to reimburse the state’s legal costs and fees. 

Facebook subsequently announced a new policy that it would no longer sell Washington state political ads. Ferguson did not request Facebook to stop selling ads to Washington state political candidates. Facebook’s voluntary policy was not required by the consent decree signed by the court. Facebook adopted the policy unilaterally rather than comply with state campaign finance law. 

As has been well reported, Facebook continues to sell advertisements to Washington state political committees – contrary to its voluntary policy. When it sells political ads in Washington state, Facebook fails to maintain legally required information about the ads, and make that information available to the public – a violation of state law. 

Since November 2018, Facebook sold hundreds of ads to at least 171 Washington state political committees. The 171 committees paid Facebook at least $525,000 for these ads. Facebook ran these ads without maintaining the legally required information, as our transparency laws require. 

Prior to 2018, the Attorney General had independent authority to enforce campaign finance laws in Washington state. In 2018, the State Legislature amendment that law to remove that independent jurisdiction and require a referral from the state Public Disclosure Commission (PDC). In February, the PDC referred the case to Ferguson after finding the tech company “repeatedly violated” campaign finance law. 

“Whether you’re a tech giant or a small newspaper, those who sell political ads must follow our campaign finance law,” Ferguson said. “Washingtonians have a right to know who’s behind the ads seeking to influence their vote.” 

Today’s lawsuit, filed in King County Superior Court, asserts that Facebook hosted hundreds of ads in violation of state law since the time it announced it would stop accepting Washington state political ads. 

Facebook sells Washington state political ads in violation of its own policy

Two Washingtonians, Eli Sanders and Tallman Trask, reported to the PDC that Facebook had sold a total of 269 political ads to 12 Washington state political committees for approximately $20,000, yet failed to make legally required information about these ads available for inspection to the public. Facebook confirmed these figures. 

State investigators subsequently identified at least an additional 159 Washington state political committees that ran ads on Facebook since November 2018. Facebook collected more than half a million dollars from these committees, which include both candidate and initiative campaigns. Due to Facebook’s widespread failure to comply with the law, it is currently unknown how many total political advertisements or electioneering communications these 159 campaigns or committees sponsored on Facebook with their collective ad buy of more than half a million dollars. 

Facebook’s failure to comply with Washington law 

The PDC adopted specific rules for digital political advertisers in November 2019. These rules carry the force of law. 

Washington campaign finance law requires commercial advertisers like Facebook to collect information on the sources and payments of political advertising and make it available for public inspection within 24 hours of the ad’s publication. 

The law requires Facebook and other commercial advertisers to maintain the following information regarding ads they sell so that the information is available for public inspection: 
  • The name of the candidate or measure supported or opposed; 
  • The dates the advertiser provided the service; 
  • The name and address of the person who sponsored the advertising; and The total cost of the advertising, who paid for it (which may be different than the sponsor) and what method of payment they used. 
Facebook places Washington political ads and information about them in an online, publicly available Ad Library. However, the Ad Library does not include all the information that Washington law requires advertisers to maintain and make available to the public about political ads in the state. 

Specifically, the PDC identified the following required information that Facebook failed to maintain in its Ad Library for Washington political ads: 
  • The address of the person who sponsored the advertising; 
  • The precise cost and and dates of payment; 
  • The name of the person making payment for the advertising; and 
  • The method of payment. 
Ferguson’s lawsuit seeks the imposition of a civil penalty, an injunction requiring Facebook to maintain and make available for public inspection all legally mandated information for Washington political ads on its platform; and reimbursement of the state’s legal cost and fees.  

Intentional violation 

Ferguson’s complaint asserts that Facebook intentionally violated Washington campaign finance law. Washington law allows a judge to triple campaign finance penalties if he or she finds the defendant intentionally violated the law. By law, campaign finance penalties go to the State Public Disclosure Transparency Account. 

Assistant Attorneys General Todd Sipe and Zach Pekelis Jones are handling the case against Facebook. 

ENDS

Tuesday 10 March 2020

Australia finally gathers its courage and takes Facebook Inc to court over Cambridge Analytica privacy breaches


Office of the Australian Privacy Commissioner, media release, 9 March 2020:

The Australian Information Commissioner has lodged proceedings against Facebook in the Federal Court, alleging the social media platform has committed serious and/or repeated interferences with privacy in contravention of Australian privacy law. 

The Commissioner alleges that the personal information of Australian Facebook users was disclosed to the This is Your Digital Life app for a purpose other than the purpose for which the information was collected, in breach of the Privacy Act 1988. The information was exposed to the risk of being disclosed to Cambridge Analytica and used for political profiling purposes, and to other third parties. 

“All entities operating in Australia must be transparent and accountable in the way they handle personal information, in accordance with their obligations under Australian privacy law,” Australian Information Commissioner and Privacy Commissioner Angelene Falk said. 

“We consider the design of the Facebook platform meant that users were unable to exercise reasonable choice and control about how their personal information was disclosed. 

“Facebook’s default settings facilitated the disclosure of personal information, including sensitive information, at the expense of privacy. 

“We claim these actions left the personal data of around 311,127 Australian Facebook users exposed to be sold and used for purposes including political profiling, well outside users’ expectations.” 

The statement of claim lodged in the Federal Court today alleges that, from March 2014 to May 2015, Facebook disclosed the personal information of Australian Facebook users to This Is Your Digital Life, in breach of Australian Privacy Principle 6. Most of those users did not install the app themselves, and their personal information was disclosed via their friends’ use of the app. 

The statement of claim also alleges that Facebook did not take reasonable steps during this period to protect its users’ personal information from unauthorised disclosure, in breach of Australian Privacy Principle 11. 

Commissioner Falk considers that these were systemic failures to comply with Australian privacy laws by one of the world’s largest technology companies. 

Background 

The documents filed by the Office of the Australian Information Commissioner (OAIC) in the Federal Court are: 
  • Originating application 
The OAIC is an independent statutory agency established to promote and uphold privacy and information access rights. It has a range of regulatory responsibilities and powers under the Privacy Act 1988, Freedom of Information Act 1982 and Australian Information Commissioner Act 2010. 

The Privacy Act includes 13 legally binding Australian Privacy Principles (APPs) which apply to agencies and organisations covered by the Privacy Act (APP entities). 

APP 6 provides that ‘if an APP entity holds personal information about an individual that was collected for a particular purpose, the entity must not use or disclose the information for another purpose (the secondary purpose), unless the individual has consented to the use or disclosure’ (or another exception applies). 

APP 11 provides that ‘if an APP entity holds personal information, the entity must take such steps as are reasonable in the circumstances, to protect the information from misuse, interference and loss, and from unauthorised access, modification or disclosure.’ 

The Commissioner may apply to the Federal Court for a civil penalty order alleging that an APP entity has engaged in serious and/or repeated interferences with privacy in contravention of s 13G of the Privacy Act. 

The Federal Court can impose a civil penalty of up to $1,700,000 for each serious and/or repeated interference with privacy (as per the penalty rate applicable in 2014–15).

Monday 9 March 2020

Facebook Inc. reversed its initial decision and removed an unlawful & misleading Trump political advertisement from its Internet platform


IMAGE: BBC News, 5 March 2020

The Washington Post, 6 March 2020: 

Facebook removed Trump campaign ads on Thursday for violating its policy against misleading references to the U.S. census amid criticism that it has given politicians too much leeway to misinform users on its platform. 

The Trump ads urged Facebook users to “take the official 2020 Congressional District Census today,” but despite the look and language of the ad, they were not related to the once-a-decade national count of U.S. citizens happening this year. Instead, the ads linked to a survey on the “Certified Website of President Donald J. Trump,” which collected information and requested a donation. 

Facebook initially said it would permit the ads, ruling that they were clearly not a part of the U.S. census, according to Popular Information, a politically themed online newsletter that first reported on the ads and the company’s refusal to remove them. Facebook announced its policy against misleading references to the census in December.... 

Trump campaign spokesman Tim Murtaugh declined to comment about the ads or Facebook’s decision. The ads were paid for by the Trump Make America Great Again Committee, which raises money for the Trump campaign and the Republican National Committee in support of the president’s reelection.... 

Facebook’s handling of the ads frustrated civil rights leaders and Democrats who have warned that the company’s rules against misinformation are too lax. 

“Facebook has demonstrated once again that protecting its users from misinformation is not a priority, and instead that its integrity can be bought by the Trump campaign,” said Rashad Robinson, president of civil rights group Color of Change, in a statement. “While Facebook has now committed to removing the mis-informing post in question, the damage is done.” 

The Trump campaign ads echoed similar surveys the RNC has mailed out that look like census forms but are in fact requests for donations. Congress has passed laws, including one after the 2010 Census, aiming to curb mail that impersonates a federal agency. 

At an Oversight Committee hearing last month, House Democrats pressed Census Bureau Director Steven Dillingham on the matter, asking him to request that the RNC stop sending out fundraising mailers that mimic census forms.....

Tuesday 18 February 2020

It's no wonder Facebook Inc earnings are falling


"Adverse outcomes such as suicide and depression appear to have risen sharply over the same period that the use of smartphones and social media has expanded. Alter (2018) and Newport (2019), along with other academics and prominent Silicon Valley executives in the “time well-spent” movement, argue that digital media devices and social media apps are harmful and addictive. At the broader social level, concern has focused particularly on a range of negative political externalities. Social media may create ideological “echo chambers” among like-minded friend groups, thereby increasing political polarization (Sunstein 2001, 2017; Settle 2018). Furthermore, social media are the primary channel through which misinformation spreads online (Allcott and Gentzkow 2017), and there is concern that coordinated disinformation campaigns can affect elections in the US and abroad."  [Hunt Allcott, Luca Braghieri, Sarah Eichmeyer, and Matthew Gentzkow (November 2019) "The Welfare Effects of Social Media"]

BoingBoing, 10 February 2020:




Facebook is designed to make you anxious, depressed and dissatisfied, three states of mind that make you more vulnerable to advertising and other forms of behavioral manipulation. Small wonder, then, that people who quit using Facebook reporthigher levels of life satisfaction and lower levels of depression andanxiety. Bloomberg's article about the study is a few months old but one that should be revisited regularly between now and November.

People who deactivated Facebook as part of the experiment were happier afterward, reporting higher levels of life satisfaction and lowerlevels of depression and anxiety. The change was modest but significant — equal to about 25 to 40 percent of the beneficial effect typically reported for psychotherapy.

Why are people willing to pay so much money for something that reduces their happiness? One possibility is that social media acts like an addictive drug — in fact, the people Allcott et al. paid to deactivate Facebook ended up using it less after the experiment was over. But another possibility is that people use services like Facebook because they’re compelled by motivations other than the pursuit of happiness.

Friday 20 December 2019

Facebook Inc. agrees to pay News Corp millions annually for news service content



Australian Newspaper History Group Newsletter, No 105, December 2019, p.6:

105.2.1 Facebook’s news service

The launch of Facebook’s news service is a “powerful precedent that will echo around editorial departments”, News Corp chief executive Robert Thomson has declared (Australian, 28 October 2019). Thomson said it had been a difficult decade for journalism, but Facebook’s service was an important step. He said, “Great journalism will only be sustainable at scale if there is a fundamental change to the digital ecosystem. This announcement is an important step on the road.”

News Corp’s deal with Facebook — which covers the New York Post and Dow Jones publications such as the Wall Street Journal, MarketWatch and Barron’s — will generate licence fees reaching into the double-digit millions of dollars a year, people familiar with the agreement said. “Of itself, it begins to change the terms of trade for quality journalism, both in establishing the principle of payment, and in allowing news organisations a clearer opportunity to generate advertising revenue on their terms,” Thomson said. He has led a global battle against Facebook and Google over issues including opaque algorithms, digital advertising dominance and a failure to pay for journalists’ work.....

Facebook’s news service launched with a test audience of 200,000 US users, but the platform plans to roll it out beyond the US early next year. A date for launch in Australia has not been announced.

Wednesday 13 November 2019

Mark Zuckerberg called to account in Sorkin open letter


The more outrageous the lie, the better it is for Facebook’s bottom line'" [Los Angeles Times, 9 Novemer 2019]

The New York Times, 31 October 2019:

Mark,

In 2010, I wrote “The Social Network” and I know you wish I hadn’t. You protested that the film was inaccurate and that Hollywood didn’t understand that some people build things just for the sake of building them. (We do understand that — we do it every day.)

I didn’t push back on your public accusation that the movie was a lie because I’d had my say in the theaters, but you and I both know that the screenplay was vetted to within an inch of its life by a team of studio lawyers with one client and one goal: Don’t get sued by Mark Zuckerberg.

It was hard not to feel the irony while I was reading excerpts from your recent speech at Georgetown University, in which you defended — on free speech grounds — Facebook’s practice of posting demonstrably false ads from political candidates. I admire your deep belief in free speech. I get a lot of use out of the First Amendment. Most important, it’s a bedrock of our democracy and it needs to be kept strong.

But this can’t possibly be the outcome you and I want, to have crazy lies pumped into the water supply that corrupt the most important decisions we make together. Lies that have a very real and incredibly dangerous effect on our elections and our lives and our children’s lives.

Don’t say Larry Flynt. Not even Larry Flynt would say Larry Flynt. This isn’t the same as pornography, which people don’t rely upon for information. Last year, over 40 percent of Americans said they got news from Facebook. Of course the problem could be solved by those people going to a different news source, or you could decide to make Facebook a reliable source of public information.

The tagline on the artwork for “The Social Network” read, in 2010, “You don’t get to 500 million friends without making a few enemies.” That number sounds quaint just nine years later because one-third of the planet uses your website now.

And right now, on your website, is an ad claiming that Joe Biden gave the Ukrainian attorney general a billion dollars not to investigate his son. Every square inch of that is a lie and it’s under your logo. That’s not defending free speech, Mark, that’s assaulting truth. 

You and I want speech protections to make sure no one gets imprisoned or killed for saying or writing something unpopular, not to ensure that lies have unfettered access to the American electorate.

Even after the screenplay for “The Social Network” satisfied the standards of Sony’s legal department, we sent the script — as promised over a handshake — to a group of senior lieutenants at your company and invited them to give notes. (I was asked if I would change the name of Harvard University to something else and if Facebook had to be called Facebook.)

After we’d shot the movie, we arranged a private screening of an early cut for your chief operating officer, Sheryl Sandberg. Ms. Sandberg stood up in the middle of the screening, turned to the producers who were standing in the back of the room, and said, “How can you do this to a kid?” (You were 26 years old at the time, but all right, I get it.)

I hope your C.O.O. walks into your office, leans in (as she suggested we do in her best selling book), and says, “How can we do this to tens of millions of kids? Are we really going to run an ad that claims Kamala Harris ran dog fights out of the basement of a pizza place while Elizabeth Warren destroyed evidence that climate change is a hoax and the deep state sold meth to Rashida Tlaib and Colin Kaepernick?”

The law hasn’t been written yet — yet — that holds carriers of user-generated internet content responsible for the user-generated content they carry, just like movie studios, television networks and book, magazine and newspaper publishers. Ask Peter Thiel, who funded a series of lawsuits against Gawker, including an invasion of privacy suit that bankrupted the site and forced it to close down. (You should have Mr. Thiel’s number in your phone because he was an early investor in Facebook.)

Most people don’t have the resources to employ a battalion of fact checkers. Nonetheless, while you were testifying before a congressional committee two weeks ago, Representative Alexandria Ocasio-Cortez asked you the following: “Do you see a potential problem here with a complete lack of fact-checking on political advertisements?” Then, when she pushed you further, asking you if Facebook would or would not take down lies, you answered, “Congresswoman, in most cases, in a democracy, I believe people should be able to see for themselves what politicians they may or may not vote for are saying and judge their character for themselves.”

Now you tell me. If I’d known you felt that way, I’d have had the Winklevoss twins invent Facebook.  [my yellow highlighting]

Aaron Sorkin is a playwright and screenwriter. He won an Academy Award for “The Social Network” and, most recently, adapted “To Kill a Mockingbird” for the stage.

Monday 11 November 2019

One of Scott Morrison's election campaign team bragging about how they came to 'own' voters during 2019


Banning, blocking, sanitising, hiding negative comments, using deliberately misleading labels or memes were tools used by Morrison's digital campaign team to convince fool FacebookTwitter and Instagram users into believing that Scott Morrison was the man to support at the 2019 Australian federal election.

ABC News, 8 November 2019:

Appearing before a Sunday afternoon session at the Australian Libertarian Society's annual Friedman Conference, Guerin spent 18 minutes humblebragging about the tradecraft TG used to ambush its opponents and influence the voting public....

It shows Guerin giving a blow-by-blow account of how TG won what he called "the battle of the thumbs".
He also boasted about weaponising "boomer memes", deploying a strategy called "water dripping on a stone", and unlocking "arousal emotions" to maximise the impact of the Liberals' social media posts.
And he talks about how social media feeds for another political client were sanitised to downplay criticism and negativity in order to give the impression of broad, enthusiastic support.
The video is more than just a recap of a successful political marketing campaign, it's a guided tour of the dark arts of contemporary information warfare.
Topham and Guerin came up through the ranks of the Young Nationals, the youth wing of New Zealand's conservative National Party, and worked on the fringes of political campaigns both in New Zealand and Britain before launching their own firm in 2016.....
Through their connections — including with Crosby Textor, the Liberal Party's go-to political advisory firm — TG ended up doing some work for state Liberals in elections in South Australia in 2018 and New South Wales earlier this year.
The big break came when the Liberals hired TG to take a leading role in the digital campaign ahead of the May poll, working in the election engine room alongside the party's federal director, Andrew Hirst, and his team.
A Liberal Party spokesperson declined to say if the party was still using TG's services but noted Topham Guerin "did an outstanding job for the party during the recent election campaign".
But six months on from the election, the Liberals are still paying for Facebook ads to sell Scott Morrison, posting attacks on Labor, and two of the page's administrators are identified as being New Zealand-based....
The Liberal team, he [Guerin] said, had out-gunned their opponents in both volume and engagement, concentrating their efforts in marginal seats.
"That's how you win an election that no-one thinks you're going to win," he told the mainly centre-right-leaning audience.
And achieving mastery of Facebook — which has become the key platform in digital campaign strategy — is at the core of the TG playbook.
When the average Facebook user spends just 1.7 seconds on each post, the challenge is to get them to "stop long enough on our content, to process it, to react with it, to interact with it and then share it with their friends".

"This is the single most important point: the best social media strategy is water dripping on a stone. You've got to be pushing the same consistent message day-in, day-out," he said.
In Australia, the main anti-Labor "dripping water" message was, according to Guerin, that "Bill Shorten is the bill Australia can't afford".
That was expressed in ads and posts designed to stir up concerns about property taxes (changes to negative gearing), retirement tax (scrapping franking credits), car taxes (electric vehicle subsidies) and resurrecting the death tax bogey.
On the flip side the "I'm standing with Scott" mantra was hammered home....