Tuesday, 28 April 2009
The Iced Vo-Vo War and how to survive it
ABC News gave us the good oil on that Iced Vo-Vo war between Arnott's Biscuits and Krispy Creme.
It's a case of duelling lawyers at dawn.
But before anyone starts to beat the patriotic drum and talk about Aussie icons - both these companies are U.S. clones.
Arnott's is owned by the multinational Campbell Soup Company and Krispy Creme is an international franchise.
The Iced Vo-Vo is now about as Australian as the doughnut and quality was substituted after 1997.
So go for each other's throats fellas, because in all this a dinkum Aussie has the neutrality of the Swiss (and those of us who remember when a local biscuit really was a cut above the Yanks best will look on with amusment as you fling money at law firms during this global recession).
Put the kettle on will ya, Darl and bring in a few of those bickies from the CWA.....
Pic from Nice cup of tea and a sit down
Labels:
food,
multinationals
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