Walking up and down supermarket aisles looking for food products that guarantee non-GM ingredients or have a low-carbon footprint, flicking though racks of clothes or rows of shoes in search of the now almost mythical Australian-made label and generally trying to avoid purchases from companies known to exploit their workforce or the environment, can leave one feeling that perhaps the attempt to be an ethical consumer is costing one time and money with little effect on the industries involved in producing a wide range goods on display in this country.
Then along comes a letter like this one from the beleaguered Gunns Ltd, linked to online at Tasmanian Politics and Other Stuff, which clearly shows that the combined weight of individuals attempting to act ethically does eventually bring big business closer to the desired outcome:
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