Religious belief is rated the least important attribute that defines Australians' sense of who they are

Australia Talks is an Australian Broadcasting Commission (ABC) project that was created in collaboration with Vox Pop Labs's data scientists and social scientists. A panel of local academics also guided its creation and the University of Melbourne is an academic partner.

What stands out clearly in this online survey is that personal political belief is what principally drives a sense of identity for the majority of Australians who participated over nine days in July 2019.

The importance of political belief was closely followed by nationality.

Gender (with a marked difference between male & female scoring) and language were ranked third and fourth in order of importance to a sense of self.

Religion came in at a solid last with only 0.192 of a point difference between how males and females scored its low importance with regard to their own identity.
According to ABC News on 6 November 2019; Religious leaders were distrusted by a full 70 per cent of the population, with 35 per cent saying they did not trust them "at all" and Only 15 per cent of respondents thought the country would be better off if more people were religious.

While 60 per cent of the July 2019 respondents; would prefer that people keep their religious views to themselves.

The 29 April 2019 published results of a Vox Pop Labs Vote Compass survey revealed that Australian Prime Minister Scott Morrison only scored 3.45 out of 10 when it came to "trustworthiness".

Given this former advertising executive increasingly publicly positions himself as a religious political leader and is quite vocal concerning his Pentecostal faith, one wonders if there is now a class of person who actually ranks lower in the general public's esteem than politicians, pollsters and advertising executives did in the September 2019 IPSOS survey