Showing posts with label Sky News. Show all posts
Showing posts with label Sky News. Show all posts

Saturday, 9 December 2023

Tweets of the Week





Monday, 4 March 2019

The Bolt name considered toxic by Sky News?


Ad News, 28 February 2019:

Sky News has confirmed to AdNews that it intentionally made the decision to drop ads from The Bolt Report in order to protect advertisers from any potential backlash.
Yesterday, The Sleeping Giants found that Tuesday night’s The Bolt Report aired with no paid ads as the host, political and social commentator Andrew Bolt, angered Australians with his defence of Cardinal George Pell.

This week Pell was found guilty by a jury for molesting choirboys as an archbishop in the 1990s.

In an opinion piece following the verdict, Bolt said Pell had been "falsely convicted" and in a preview for his Sky News show he said he ‘doesn't accept' the verdict.

Now, Sky News has confirmed to AdNews that it actively made the decision not to run ads, rather than giving advertisers the option to first to pull out, in order to prevent advertisers from being the target of public campaigning.

“Sky News is committed to providing a platform for robust debate and discussion, and is not afraid to tackle confronting and controversial issues,” a Sky News spokesperson said.

“Sky News recognised that the controversial topic of George Pell’s conviction to be covered by one of its highest rating commentators may have presented an environment that left advertisers open to campaigns by activists.

“A proactive decision was made to replace advertisements during last night’s program.”

Despite the measures Sky News took, companies have still been facing protests after The Sleeping Giants posted a list of advertisers on Sky News for the week ending 26/02/19.

So far, brands including Nib, Samsung, Procter & Gamble, Coles, McDonald’s and CommBank have had Twitter users urge them to stop advertising on Sky News.....