Federal Opposition Tony Abbott is a becoming a classic example of how to cast aside political momentum.
After managing to dominate the Australian news cycle for months on end, he then decides to take a short holiday overseas.
Just in time to be out of camera and microphone range when America's credit rating is downgraded, European sovereign debt becomes an even bigger global issue than before and international stock markets panic.
Big mistake.
Not only did the Australian media largely forget to play his favourite fear cards to the max; journalists also forgot to be hypercritical of the Labor Government's economic record and is some cases actually talked up the nation's balance sheet.
Then Tones arrives back in the country without anything novel to say and the news cycle all but ignores him for days.
Even usually gullible butchers began to reject his stunts.
Help seemed to be at hand when the Convoy of No Confidence drove onto the scene, but alas, this wasn't to be the Opposition Leader's life line.
Shaping up as it did to be an expensive embarrassment ACT taxpayers have to fork out for.
Not only did truck, ute, car and trailer numbers arriving in Canberra fall far short of the mooted mob supposedly calling for Gillard's blood and Tony's sainthood - some of the state convoys were nothing more than a handful of vehicles driven by people with a mistaken idea of the Australian constitution, no common complaints or coherent political agenda.
Indeed the first 'wave' of trucks due to hit Canberra early on Monday 22nd August failed to materialise due to lack of interest, the grand trek route map (above) proudly drawn by those faceless convoy organisers was shown to be just so much political mythology and the Canberra rally figures fell far, far short of the previous week's hyped 10,000 angry voters.
The turnout must have left Abbott and the rest of the 11am rally speakers, Barnaby Joyce, Warren Truss and Bazza Haase sorely disappointed - as well as totally confusing the climate change
After all, they thought they were the vanguard of a grassroots movement.
Even Tones practiced spin couldn't disguise the non-event:
"Now, ladies and gentlemen, there are hundreds of you here, there are thousands of you who would like to be here and there are millions of you who are sick of being ripped off by a bad government."
Haven't laughed so hard in years.