“From 31 July, people who have created private profiles in, say, the ad broker's free email service Gmail will be deleted by Google unless individuals switch it to public view.
"The purpose of Google Profiles is to enable you to manage your online identity. Today, nearly all Google Profiles are public. We believe that using Google Profiles to help people find and connect with you online is how the product is best used. Private profiles don't allow this, so we have decided to require all profiles to be public," said the company.
Google said that it would only require a user's full name and gender to be displayed on the public profile. Any other information an individual doesn't want to reveal to the world can be edited or deleted.
"If you currently have a private profile but you do not wish to make your profile public, you can delete your profile. Or, you can simply do nothing. All private profiles will be deleted after July 31, 2011," said Google.
The move is part of Mountain View's wider ambition to bake social products into its search and email products.
As a result, anyone planning to use Google+ will need a public profile with, at minimum, their full name and gender displayed.” {The Register 7th July 2011}