2023
is the year Australians have to bite the bullet on climate change
mitigation and accept that it’s never going to be enough to recycle
the household’s glass, plastic, tin, paper or green waste. That
though installing rooftop solar panels or being careful with the
consumption of household water and energy might be admirable, the
world and the nation has reached the stage where this will do little
to halt the global & national climate emergency that is fast heading our way.
That
while reducing our own household carbon footprint is a legitimate
climate change tool, the only tool that will bring about the required
rapid reduction in Australia’s greenhouse gas emissions is if as
ordinary individuals, interest groups and communities we use the
individual and collective power of our political will to force a rate
of change on all three tiers of government and on all industries
operating in this country and its territorial waters.
Commencing
with the biggest polluters – the fossil fuel industries.
It’s
time to use our voices and our votes, the power of our consumer
choices and the sheer scale of peaceful political & physical activism that
communities and regions when pushed to their limit can muster across
Australia.
Below
is a brief look at where we are at right now and at some of the
businesses which are propping up the large petroleum & gas
polluters by way of their paid propaganda and greenwashing, as well as some of those who are still investing in fossil fuel corporations.
The
Guardian,
28
December 2022:
Australians
are feeling the heat of climate change, and in May they voted
accordingly, delivering a win to Anthony Albanese’s Labor party,
which saw voters switching away from the Coalition, but to the
independents and the Greens, rather than Labor. The
showed
the biggest issue for voters, more than the economy or the pandemic,
was climate change, surprising many. This has since been confirmed by
other
research…...
For
the fossil fuel industry, it’s still business as usual under the
new government, which in August opened up 46,000 sq km to new oil and
gas exploration. Approval after approval is going through for a maze
of new gas projects, from the Scarborough and Browse projects off
Western Australia to proposals to subsidise the Beetaloo basin in the
Northern Territory.
In
2022 the world experienced a global energy crisis caused by Russia’s
illegal invasion of Ukraine, and the gas industry has seen this as a
massive opportunity for expansion. Governments scrambling to replace
Russian gas have overreached.
Within
Australia, the gas industry has run rampant with excessive windfall
profits while calling for massive expansion development and increased
LNG exports. The government has tried to contain the damage being
caused by increased eastern Australian electricity costs linked to
insufficient availability of gas, leaving the domestic gas market
exposed to the highly elevated prices of the international market.
The
latter half of this year has seen states starting to get out of coal
power, setting phase-out goals around 2035-2037. While this is an
advance, it’s still relatively far from the power sector coal exit
needed by 2030 across the OECD to be aligned with the Paris
Agreement’s 1.5C limit. The IEA’s net
zero coal report carried a similar and more stark message….
The
federal government is starting to move on reforming the primary tool
it wants to use to curb industry emissions (including oil, coal and
gas), the so-called safeguard mechanism, but it seems poised to
continue allowing companies to offset their emissions at scale.
If
this happens, there’s a serious risk the whole scheme will be
viewed simply as a licensing system for increased fossil fuel
production rather than one that actually results in real emission
reductions. Some have labelled this as “state-sanctioned
greenwashing.”
Australia
has a terrible, 30-year history of claiming to meet its targets
through dodgy accounting and, more recently, through offsets, but
this cannot continue. The risk now is that if the government sticks
to its apparent commitment to continue to use offsets, the country
will find itself at the next federal election with industry sector
emissions barely reduced at all, or worse, facing increased emissions
from new fossil fuel projects…..
Read
the full article here.
The
Guardian,
27 December 2022:
Fossil
fuel interests have signed more than 500 sponsorship deals with
Australian arts, sport, education and community organisations,
prompting accusations they are “engineering a social licence to
operate” in the face of growing public pressure on coal, gas and
oil.
The
oil and gas company Woodside Energy was the most frequent entrant on
a list of 535 sponsorship agreements, having signed 56 deals,
including with AFL team the Fremantle
Dockers and the West Australian Nippers
surf lifesaving program.
Santos,
another oil and gas business, had 41 known sponsorships. BHP, which
maintains coal interests but this year sold its petroleum assets to
Woodside, had 44 and was linked to another seven through an
associated entity, the BHP-Mitsubishi Alliance….
The
terms of sponsorship deals are rarely public and are often covered by
non-disclosure agreements. Depending on the organisation and the type
of partnership, some are thought to be worth a few thousand dollars.
Others, including naming rights deals on major venues or events, can
run into the millions.
Researchers
working in partnership with the Australian Conservation Foundation
have previously
estimated the value of fossil fuel sponsorships to Australian
sport were between $14m and $18m a year.
In
some centres, such as Mackay, fossil fuel money has supported several
major institutions within the city. In Canberra, Woodside and Shell
sponsored
the annual press gallery ball this year. Ampol and Shell also
serve as gold partners
to the Walkley Foundation.
Kelly
Albion, senior campaigner with 350.org, said organisations should
consider their policies governing accepting sponsorships, but
responsibility ultimately lay with governments and companies…..
The
survey found education
institutions had 132 known sponsorship deals, community groups 124
and sports organisations 111.
According
to the survey, the education organisations that partnered most
frequently with fossil fuel companies included the Queensland
Minerals Education Academy, a partnership between the Queensland
government and Queensland Resources Council (20 agreements), Central
Queensland University (10) and the Clontarf Foundation, which helps
improve educational outcomes for Indigenous people (eight).
Central
Queensland University disputed this count, saying one company
identified was no longer a donor and another partnership arrangement
advertised
on the university website was double counted….
The
head of the International Energy Agency has said the global goal of
limiting global heating to 1.5C, included in landmark 2015 Paris
agreement, meant no new oil and gas fields or coal power plants
should open beyond 2021.
Market
Forces,
18 October 2022:
Australia’s
big four banks, ANZ, CBA, NAB and Westpac, recently co-financed a
$1.4 billion dollar deal to major Australian oil and gas expander,
Santos, related to its Barossa gas project. ANZ and Westpac lent $1.2
billion to Woodside, which is developing the huge Scarborough gas
project.
An example of the less than stellar performance of superannuation funds with regard to ethical investing.
Market Forces, 18 December 2022:
The
latest round of mandatory super fund disclosures reveal that most of
Australia’s biggest super funds are selling shares in climate
wrecking oil and gas companies Santos and Woodside. Some funds,
however, have significantly increased their stake in these companies,
which are both pursuing new oil and gas projects that are
incompatible with limiting global warming to 1.5°C.
For
the first time since super fund investment disclosures became
mandatory, we can compare how many shares funds have either sold or
bought in their default investment options. Our analysis shows that
11 out of the 14 super fund default investment options captured in
our study owned less shares in Santos at 30 June 2022 than at 31
December 2021 (see Figure 1). AustralianSuper, UniSuper and HESTA
have sold down a significant number of Santos shares in their default
options, selling down their stakes by 41.3%, 26.8% and 20.5%,
respectively.
Hostplus’
Balanced option, on the other hand, is the only one in our study to
have significantly increased its stake in Santos, with a 16.1% jump
in shares. Why is Hostplus using members’ retirement savings to buy
up so many shares in this climate wrecker? Supporting Santos’ oil
and gas expansion plans wildly contradicts the net zero by 2050
portfolio emissions reduction target Hostplus set earlier this year.
Comms
Declare,
media release excerpt, 19 September 2022:
The
F-List 2022 Report from Clean Creatives and Comms Declare reveals
newly-uncovered information on the broad scale of the ad industry’s
collaboration with the companies that are responsible for the climate
emergency.
Following
last year’s ground breaking report, the 2022 edition of the F-List
includes a greater focus on Latin America and the Asia Pacific
regions, showcasing the agencies actively under contract with the
fossil fuel industry to aid them in covert attempts to greenwash.
Key
findings include:
239
agencies have done recent work with fossil fuel companies. The vast
majority of this work is not shared via agency channels, or with
clients whose work may be affected by greenwashing claims.
At
least 17 agencies are working for Saudi Aramco, the world’s
largest polluter, including a previously undisclosed Interpublic
Mediabrands agency, Well7.
Interpublic
agencies McCann, UM, and Jack Morton have also led substantial work
for Aramco, but all holding companies have some connection to the
world’s largest oil company, and funder of human rights abuses.
The
world’s biggest coal exporter, Glencore is being referred to
Australian regulators over a brand campaign ad that features EVs,
solar panels and wind turbines – but doesn’t mention coal. Comms
Declare understands Bastion Creative is behind the campaign. This
complaint follows the barring of two employees of Anacta Strategies
from lobbying the Queensland government. Glencore secured a
lucrative bailout while employing Anacta.
Edelman
retains its role as the independent agency doing the most work for
fossil fuel companies, despite a pledge in early 2022 to review its
client policy. Some small signs of progress at the PR giant can be
seen, but the company remains committed to working with polluters.
In
Australia, Comms Declare, has calculated the top polluting agencies
across several categories, using Scope
1 and 2 emissions data from their clients.
Most
Polluting Clients (t- CO2 e)
Creative
Agency: Big Red – 45,
774, 195
Media
Agency: UM –
40, 670, 967
PR/Lobbyist:
GRACosway – 20, 612, 667
Belinda
Noble, Founder of Comms Declare said; “Big Red won the big prize
nobody wanted – AGL’s creative account and, combined with its
work for BHP, its Scope 3 emissions now represent more than 10% of
Australia’s total greenhouse gas pollution – on par with Libya’s
annual emissions.”
“We
calculate UM’s Scope 3 emissions are more than Finland’s, also
thanks to their work with AGL.
“GRACosway
is the most polluting lobbyist, with clients including Santos,
Glencore and BHP, meaning its total Scope 3 emissions are around 5%
of Australia’s, or about the same as Kenya’s.
“Meanwhile
GRACosway’s owner Omnicom
somewhat hypocritically claims to be ‘actively working to
harness our advertising power and influence to promote sustainable
consumer choices and behaviors,’ Noble added.
Also
in the report are details of efforts by international coal giant,
Glencore, to improve its brand. In the wake of a bribery
and price fixing scandal and its refusal
to pull out of Russia, Glencore has boosted its Australian
marketing efforts by hiring four lobbying firms (GRACosway, NEXUS
APAC, Capital Hill Advisory, Anacta Strategies) and five other
agencies (Bastion Creative, Brother & Co, Wahoo, Adoni Media,
Campaign Edge Sprout).
It
also launched its first brand campaign, ‘Advancing Everyday Life’
which has attracted
legal complaints to the ACCC, ASIC and Ad Standards over
greenwashing.
Belinda
Noble added, “At least nine Australian advertising and PR agencies
are helping coal giant Glencore portray itself as part of a clean
energy future while the company is actually expanding coal
operations. Agency executives need to wake up and realise they are
actively helping the corporations creating global warming, which is
generating unprecedented disasters around the globe.”
Duncan
Meisel, Executive Director, Clean Creatives said: “Advertising and
PR companies have had decades of warnings that their relationships
with fossil fuel companies are harming their reputation, and their
clean clients. Until now, executives have chosen to ignore those
warnings, with serious consequences for the planet, and their ability
to attract and retain young talent. Hundreds of agencies have pledged
not to work with fossil fuels because working with polluters is bad
for business, and bad for the planet.”
The
release of the F-list comes on the eve of Comms Declare’s annual
agency survey on climate change policies and actions which will be
used to decide the winner of the third Climate Comms Champion award,
for Australia’s most climate-friendly agency….
Clean
Creatives,
retrieved 28 December 2022:
THE
FOSSIL FUEL INDUSTRY IS THE WORLD’S NUMBER ONE PRODUCER OF CARBON
POLLUTION - AND GREENWASHING.
Approximately
90%
of global carbon pollution comes from fossil fuels. In order to
comply with the Paris Climate Agreement, carbon pollution needs
to decline 50% by 2030.
Despite
this, every major oil and gas company is currently planning to
continue
their expansion of fossil fuel production. Currently, their
business plans will ensure that the climate emergency continues,
with worsening impacts particularly affecting poor, and vulnerable
people worldwide.
Fossil
fuel advertising and PR does not match business reality. Shell has
admitted
that their “operating plans and budgets do not reflect Shell’s
Net-Zero Emissions target” that is widely featured in their
advertising. In 2020 and 2021, 80%
of Chevron advertisements mentioned sustainability, while only
1.8% of their
capital spending went to non-oil and gas projects.
These
ads are creating legal and reputational risk for agencies. Over 1800
cases are pending worldwide related to climate action, many of
them focused on misleading advertising. Both Shell and BP have been
rebuked by regulators in the Netherlands
and UK,
respectively, demanding that they end campaigns that mislead the
public.
Now,
fossil fuel advertisements have been banned
in France, and bans are being considered many places elsewhere.
There has never been a better time to drop fossil fuel clients……
The
F-List 2022: 230+ Ad and PR Companies Working for the Fossil Fuel
Industry
The
list below documents relationships between public relations and
advertising agencies, and their clients in the fossil fuel industry,
since approximately 2015.
Fossil
fuel industry clients include the full range of corporations involved
in the business of extracting, transporting, refining, and selling
fossil fuels, their trade associations, and front groups representing
their interests.
These
relationships have been documented through industry publications,
public disclosures by agencies or their contractors, and verified
reporting.
CURRENT
AND RECENT FOSSIL FUEL CONTRACTS:
WPP
AKQA
Barton
Deakin
Burson
Cohn & Wolfe
Cannings
Purple
Geometry
Global
Grey
Grey
(Grey Argentina)
Grey
(Grey Columbia)
Hawker
Britton
Hill+Knowlton
Hill+Knowlton
(Group SJR)
Landor
Mediacom
Mindshare
Mirum
Mutato
Ogilvy
(The Brand Union)
Ogilvy
(Ogilvy Brasil)
Ogilvy
OPR
(Oglivy PR)
Rediffusion
-Y&R
Scholz
& Friends
Super
Union
The
Brand Agency
VMLY&R
VMLY&R
(Young & Rubicam Brazil)
Wavemaker
Wunderman
Thompson
Wunderman
Thompson (Wonderman Thompson Brazil)
Wunderman
Thompson (Wonderman Mexico)
OMNICOM
Adam
& Eve DDB
BBDO
BBDO
(AMV BBDO)
BBDO
(BBDO)
BBDO
(Sancho BBDO)
BBDO
(R K Swamy BBDO)
DDB
Canada
DDC
Advocacy
FleishmanHillard
GRACosway
GSD
& M
Ketchum
Marketforce
(Clemenger BBDO/Omnicom)
Marketforce
/ Marketforce North
OMD
PHD
Porter
Novelli
RAPP
TBWA\Singapore
Tribal
Worldwide
DENTSU
Carat
Dentsu
Creative
iProspect
INTERPUBLIC
Campbell
Ewald
Carmichael
Lynch
FCB
(Draftcb Ulka)
FCB
HUGE
IPG
Mediabrands (Ensemble Worldwide)
IPG
Mediabrands (Well 7)
Jack
Morton
McCann
Worldgroup
McCann
Worldgroup (Mercado McCann)
McCann
Worldgroup (McCann Santiago)
McCann
Worldgroup (WMcCann)
McCann
Worldgroup (MRM Worldwide)
McCann
Worldgroup (FP7)
McCann
Worldgroup Espana
Momentum
Worldwide
UM
Media
Weber
Shandwick
Lowe
HAVAS
Conran
Design Group
Havas
Events
Havas
Media (Havas Media Ortega)
Havas
People
Havas
Sports
PUBLICIS
Carre
Noir
Digitas
UK
DPZ
Leo
Burnett
MSL
Group
Publicis
Communications
Publicis
Conseil
Publicis
Media
Razorfish
Saachi
& Saachi
S4
CAPITAL
Media
Monks
WASHINGTON
POST
Washington
Post Creative Group
NYTIMES
T
Brand Studios
INDEPENDENT
Edelman
Edelman
(Blue Advertising)
Edelman
(Edelman Australia)
Vaynermedia
FTI
Consulting
FTI
Consulting (Compass Lexecon)
FTI
Consulting (Story Partners)
¡Mg!
Consultora
ADK
(Japan)
Adoni
Media
Adsmovil
Advanced
Outcomes
Advoc8
Africa
Agencia
La Feria
Almaćen
Alt/Shift
Anacta
Strategies
Anima
Artificial
Group
Atenas
Comunicado
Atomic
212
Atomix
Audaz
Australian
Public Affairs
Barker
Wentworth
Bastion
Creative
Bastion
Creative. Bastion Interactive
Big
Red
Bold
Partners
BordĂł
Bright
Yellow
Brivia
Brim
Brother
& Co
Brunswick
Campaign
EdgeSprout
Capital
Hill Advisory
Cheil
Worldwide
CHEP
Concept
Communications
Content
Labs
Continental
Advertising
Costa
Think Work
Critical
Mass
Crosby
Textor
Cuatro
Coronas
Cullen
Communications
Cummins
and Partners
DOI
Group
Demner,
Merlicek, & Bergmann
Designate
Group
Dezenhall
Resources
Digitalwave
Don
Argentina
DPG
Advisory Solutions
EKO
Feed
the Media
Fitch
Ink
Flavor
TV
Forrester
Consulting
fri.to
Global
Interactive
Govstrat
Greenroom
Films
GUT
Buenos Aires
Hardhat
Housten
Group
ifahto
Intarget
Inter
Ads
Inter
Publicity
Interel
Iris
Worldwide
ISLA
JPG
Advisory
JWS
Research
Kempner
Communications
Kivvit
Kojo
La
América
Leftloft
Liebre
Amotinada
Locust
Street Group
M
& C Saachi
Match
& Wood
McCoy
Consulting
MFIELD
Michelson
Alexander
MSQ
National
Advertising
New
Word Order
Newfields
Newgate
Communications
Next
Level Strategic Services
Nexus
APAC
Northstar
Public Affairs
Nove
Nunn
Media
Paradise
Outdoor Advertising
Peppery
Percept
Policy
Works
Poolhouse
PowerDrift
Studios Pvt Ltd
Primary
Communication Partners
Propeg
Purple
Strategies
Quigley-Simpson
Republic
PR
Reputation
Edge
Richardson
Coutts
RPA
Saint
Mob Media
Scarecrow
Communications
SEC
Newgate
Sense
Showpony
Siddhartha
Advertising
Singer
Associates
Sitrick
and Company
Something
Else Strategies
Spring
Street Advisory
Statecraft
Strategic
Political Councel
Talent
Marcel
Tatil
Design
TG
Public Affairs
The
Media Store
The
Roma Agency
The
Thinking Machine
The
Visual Agency
The
Zoo Republic
TLA
Worldwide
Tribe
True
North Strategic Communication
Twelve
VCCP
Wahoo
Advertising
Willard
Public Affairs
XY
01
What
They Don’t Say — Where Holding Companies Stand:
The
industry knows that they cannot remain silent about climate change.
But
despite the sustainability commitments and net zero pledges that
agencies and networks have made, they don’t say very much about how
they plan to get there and what this means for their relationships
with fossil fuel clients. In fact, most agencies have erased
references to fossil fuel clients from their websites, so we’ve
used web archives to get the full picture.
Here’s
what we know so far.
WPP:
Mark
Read, the CEO of WPP, told The Drum that WPP is “not naive about
the challenges of climate change”, but demonstrates no intent to
reconsider WPP’s large fossil fuel portfolio. Instead, he told
Campaign that “Energy companies have to be part of the solution as
much as anybody else.” In a conversation with AdWeek, Read said
that “We want to work with companies that share our values and
share our outlook for the future and energy companies are in the
process of doing that…We should be there to support them on that
transition.”
In
June 2021, WPP made a commitment to “reach net zero in their value
chain by 2030.” Read told Campaign that “we can’t engage in
greenwashing”, but WPP continues to work for global oil giants that
have been called out in court for manipulating and deceiving the
public about climate change, including BP, Shell, ExxonMobil and
Chevron. WPP's work for BP led to a lawsuit for using their
“Advancing Possibilities” campaign to mislead people about their
investment in renewable energy. Their work for Chevron is the subject
of an active Federal Trade Commission complaint for greenwashing and
their work for Shell is the subject of a lawsuit by New York City for
misleading consumers. It’s unclear how they will reach net zero
while continuing to work for the world’s largest polluters.
Interpublic
Group (IPG)
In
response to initiatives like Clean Creatives and the Creative Climate
Disclosure, which called upon the advertising industry to disclose
its fossil fuel clients, IPG and WPP told Reuters “they would not
disclose their client lists. Omnicom and Publicis didn’t respond to
a request for comment.”
In
June 2021, IPG announced climate commitments to source 100% renewable
electricity by 2030, reach net zero by 2040 and report their global
energy and emissions performance data. In their Sustainability and
Environmental Impact Policy, IPG advises their employees to choose
double-sided printing, take public transportation and use low-energy
lighting — but they haven’t said a word about their relationship
with fossil fuel clients. On page 49 of the report, IPG has provided
data on how their greenhouse gas emissions decreased from 2019 to
2020 (notably because of the pandemic), but hasn’t provided context
for how this may compare with their clients’ carbon footprint.
Despite IPG’s climate ambitions, they continue to work with
ExxonMobil, Aramco, Valero, Repsol and Equinor — clients who
largely have expressed an interest in increasing fossil fuel
production. For example, Aramco has noted in their sustainability
report that they plan to “increase oil production by 1 million
barrels a day by 2027 and boost gas production by 50% by the end of
this decade.”
Dentsu:
In
2015, Dentsu set a goal to use “100% renewable electricity across
its worldwide operations where markets allow” and met that target
in 2020. This was followed by a substantial decarbonization target
that they set in 2021 to “reduce absolute emissions by 90% by 2040
across its entire value chain.” However, their agencies continue to
work for Chevron, Saudi Aramco, and Ampol, and any sustainability
changes they make across their network cannot balance out the climate
impact of working for fossil fuel clients.
Publicis:
Like
other agencies, Publicis has set a carbon neutrality goal for 2030
and committed to reduced consumption. However, their client list
includes Total, which plans to restart a $20 billion liquefied
natural gas fossil fuel project in Mozambique that has received
criticism for displacing communities and causing corruption, violence
and severe environmental impacts - along with other fossil fuel
giants such as Saudi Aramco.
Omnicom:
In
comparison to other networks, Omnicom has not made significant
sustainability commitments. They have pledged to reach 20% renewable
energy by 2023 and met their goal with 21.5% renewable energy in
2021, but still work with dozens of fossil fuel clients, including
ExxonMobil, AGL, API, NAM and National Gas Industry. Omnicom’s CSR
website says that “our industry has less of an environmental impact
than others,” but that’s not true when you consider the impact of
working for oil and gas majors.
Havas
In
2020, Havas launched a CSR wing called Havas Impact+ and the Climate
Solidarity Initiative to make a financial contribution to climate
projects with each campaign they produce, in an effort to offset
carbon emissions. This will represent 0.2% of their overall quote for
the service. They have also pledged to lower their greenhouse gas
emissions by 60% and achieve carbon neutrality by 2025. So far, they
are tracking their progress through office electricity consumption,
recycling systems and planting trees. In their CSR report, they
report that they have worked on 13 client campaigns that feature the
issue of climate change, but have not mentioned whether their new
sustainability standards are influencing how they work with fossil
fuel clients.
Edelman
A
quick Wikipedia search of Edelman shows an extensive history of
creating astroturf campaigns and working with fossil fuel clients,
which starts from the fourth sentence. Despite being a PR giant,
their online presence is an interesting case study in public
relations, with “controversies” as the largest section on their
Wikipedia page. The Guardian has even named their CEO Richard Edelman
as one of “America’s top climate villains”, alongside Mark
Zuckerberg and Charles Koch, for Edelman’s work “peddling climate
denial.”
One
day after Clean Creatives’ #EdelmanDropExxon campaign in November
2021, Richard Edelman issued a statement saying “We do not accept
climate assignments that aim to deny climate change and we do not
work with coal producers.” However, in September 2021, Gizmodo
reported that Edelman was involved in an Exxon campaign “encouraging
people to oppose climate policy.” In March 2021, a BuzzFeed
investigation revealed tax filings that show that Edelman was paid
over $4 million for its work with the American Fuel and Petrochemical
Manufacturers in 2019.
Edelman
announced the results of a three month climate review of its clients
in January 2022. Despite acknowledging the role its clients play in
Edelman’s carbon footprint, they have made no public announcements
of changes in client policy, or whether they have ended work with
major polluters. The one exception seems to be that a contract with
South African bank Standard Bank fell apart over Edelman’s
unwillingness to work on behalf of the controversial EACOP oil
pipeline, which Standard finances. While this is a sign of progress,
it’s clear that more needs to be done…..
View
and download the full 2022 report “THE F-LIST
2022:
230+
AD AND PR COMPANIES WORKING FOR THE FOSSIL FUEL INDUSTRY”
at:
https://static1.squarespace.com/static/5f5aab4d184791593e07cd03/t/6347466d77526e4144b4d3b6/1665615471218/WEB+Update+220923+Clean+Creatives+Report+2022+final+%2856pg%29+copy.pdf