Monday 18 February 2008

Ever wondered how the Oz print media is faring now we are all off surfing the Web?

Circulation
Readership
 
Oct-Dec 2007
Oct-Dec 2006
% variation
12 mths to Dec 2007
% variation
National
 
 
 
 
 
Australian
135,000+
134,610
0.29
485,000
11.49
Weekend Australian
300,000+
298,107
0.64
840,000
1.45
Aust Financial Review
88,247
86,287
2.27
265,000
3.92
Aust Financial Review (Sat)
96,166
92,781
3.65
149,000
– 13.87
NSW
 
 
 
 
 
Daily Telegraph
375,000+
3912,832
–4.30
1,177,000
2.79
Daily Telegraph (Sat)
319,000+
341,917
–6.70
975,00
5.29
Sunday Telegraph
670,000+
648,072
–2.06
1,749,000
–1.46
Sydney Morning Herald
211,170
212,300
–0.53
942,000
7.66
Sydney Morning Herald (Sat)
360,000+
360,000+
0.00
1,204,000
2.64
Sun-Herald
500,000+
510,000+
–1.96
1,365,000
1.26
Victoria
 
 
 
 
 
Herald Sun
530,000+
535,000+
–0.93
1,484,000
1.02
Herald Sun (Sat)
509,500+
509,000+
0.10
1,418,000
1.58
Sunday Herald Sun
623,500+
615,000+
1.38
1,542,000
1.25
Age
204,100+
202,000+
1.04
767,000
5.21
Age (Sat)
298,500+
298,000+
0.17
949,000
0.96
Sunday Age
226,000+
214,000+
5.61
722,000
0.98
Queensland
 
 
 
 
 
Courier-Mail
220,850+
218,648
1.01
622,000
1.30
Courier-Mail (Sat)
305,215
322,188
–5.27
871,000
–2.13
Sunday Mail
581,418
601,357
–3.31
1,440,000
–4.95
South Australia
 
 
 
 
 
Advertiser
190,374
191,100+
–0.38
521,000
–6.96
Advertiser (Sat)
262,591
263,843+
–0.10
675,000
–6.64
Sunday Mail
320,684
321,590+
–0.28
753,000
–1.18
Western Australia
 
 
 
 
 
West Australian
198,316
200,687
–1.18
588,000
0.17
West Australian (Sat)
344,432
357,030
–3.53
911,000
–4.61
Sunday Times
341,500+
341,000+
0.15
816,000
–3.89-
Tasmania
 
 
 
 
 
Mercury
46,654
46,603
0.11
120,000
–6.98
Mercury (Sat)
61,664
61,451
0.35
148,000
–4.52
Sunday Tasmanian
60,225
60,471
–0.41
138,000
–4.17
Sunday Examiner
41,854
42,388
–1.30
103,000
–1.00
Northern Territory
 
 
 
 
 
Northern Territory News
20,508
20,431
0.38
44,000
–12.00
NT News (Sat)
30,697
30,605
0.30
44,000
–7.94
Sunday Territorian
21,603
21,773
–0.78
47,000
0.00
ACT
 
 
 
 
 
Canberra Times
35,701
35,193
1.4
106,000
–4.50
Canberra Times (Sat)
61,976
63,644
–2.60
166,000
0.60
Canberra Times (Sun)
35,564
34,720
2.45
98,000
1.00
Table in Australian Newspaper History Group Newsletter No. 46

2 comments:

Colin Campbell said...

We get newspapers on the weekend, but I only glance at them. Life is too short for their fare.

john said...

According to the above data, most of the readers prefer online editions. I do the frequent research on publishing trends and observed that circulations over the new technology mediums are generating the revenues for the publishers. As the result all of the major publishers are already circulating over the online and some publishers are using the companies like http://www.pressmart.net help to distribute their publication over the new technology mediums.