Media has been reporting the fact that this month the 1954 Vegemite advertisement jingle has made it into the national film and sound archive, along with recordings of the Newcastle Steelworks Band, TI's Georgia Lee singing the blues, Bidjigal man Vic Simms' protest songs, and six more examples of Australiana.
The National Film and Sound Archive's Sounds of Australia is a public registry of recordings that celebrates the unique and diverse recorded sound culture and history of Australia. It was launched in February 2007 with a foundation list of 10. Each year, public nominations are called and 10 recordings added to the Registry, selected from the nominations by a panel of experts from the recorded sound industry and cultural institutions.
Nominations for next year's inclusions on this list officially begin in January 2010.How to nominate, including online form, here.
About Vegemite:
In 1922, Dr Cyril Callister, a young food chemist, created a distinctive 'pure vegetable extract' at the Fred Walker Cheese Factory and food processing plant in Dandenong, Victoria. A nation-wide competition in 1923 yielded the name Vegemite. In 1926 Walker sold their creation to Kraft Foods of Chicago and passed over the secret recipe.
The first radio jingle for Vegemite appeared in 1954. In this, three 'Happy Little Vegemites' sang their toe-tapping song almost ad nauseam. With the advent of television in 1956, the jingle became a television commercial. The Vegemite jingle has been used in advertising campaigns for Vegemite ever since.
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